Life Opens Up

Life opens up in Sonoma County, California.

Just as winemakers let wine "breathe," or open up, to better taste a wine, Sonoma County invites visitors to do the same. We invite travelers to open up and experience the subtleties of visiting one of the most stunning corners of America. This couldn't be truer now, as life, and travel, opens back up.

As leisure travel officially returns to Sonoma County, and hotels reopening, we’ve saved a seat for you. Sonoma County is a place to connect with the land. And also with each other.

Enjoy simple pleasures, like sampling food from our farms to your table. Savor wine from the heart and soul of wine country. Experience natural wonders like towering redwoods and the rugged Northern California coastline. And experience unique adventures like paddling down the Russian River toward the mouth of the Pacific Ocean or hot air ballooning over lush vineyards. So join us. Sonoma County calls you to open up and live your dreams.

Sonoma Safe Seal We understand that you have many questions and concerns about traveling this year. You can find more information about Sonoma County's tourism and hospitality industry safety measures here:

View Sonoma County's Health & Safety Protocols

#LifeOpensUp

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Life Opens Up

There’s much to explore here in the heart of wine country. Come, take a scenic road trip and experience the simple pleasures and natural wonders of Sonoma County.

Trip Ideas

Sunset lights up the cliffs of the Sonoma County coast with a warm glow

Outdoor Activities

Discover Wild Nature Parks in Sonoma County

Sonoma County is home to more than 50 regional parks and 11 state parks, from Gualala in the north to Bodega Bay in the south, and from the Pacific Ocean in the west to Sonoma Valley in the east. They...

Two women walk down a path between luxury Airstreams at Autocamp in Guerneville, Sonoma County

Family Fun

Luxury Travel

Outdoor Activities

Glamping: Luxury Camping in Wine Country

Not everybody thrills to the idea of enjoying a traditional camping experience, filled with pitching a tent, sleeping on the ground, cooking amidst a campfire, and drifting off to sleep in the chill...

Outdoor Activities

Trip Itineraries

Guide to the Russian River Resort Area

For more than 130 years, travelers have come to the Russian River area in Sonoma County to swim, paddle, hike, wine, dine, or simply relax and enjoy all the delights of this lovely waterway. As the...

Ferrari Carano is an iconic winery to visit in Sonoma County's Dry Creek Valley

Wineries & Wine

13 Sonoma County Wineries You Should Know

Experiencing any of these 13 Sonoma County wineries and their amazing, award-winning wines will surely make you feel lucky. Home to 425+ wineries and 18 American Viticultural Areas (AVAs), the amazing...