
Life opens up in Sonoma County, California.
Just as winemakers let wine "breathe," or open up, to better taste a wine, Sonoma County invites visitors to do the same. We invite travelers to open up and experience the subtleties of visiting one of the most stunning corners of America. This couldn't be truer now, as life, and travel, opens up.
We’ve saved a seat for you. Sonoma County is a place to connect with the land. And also with each other.
Enjoy simple pleasures, like sampling food from our farms to your table. Savor wine from the heart and soul of wine country. Explore natural wonders like towering redwoods and the rugged Northern California coastline. Treat yourself to al fresco wellness experiences. And enjoy unique adventures like paddling down the Russian River toward the mouth of the Pacific Ocean, ziplining through redwoods or hot air ballooning over lush, colorful vineyards. So join us. Sonoma County calls you to open up and live your dreams.

Pause & Effect
Discover how a moment of mindfulness in Sonoma County can help you reset, renew, and feel the joy of being...

WELL BEYOND A VACATION
Travel without intention is just a trip. Whether your goal is to eat clean, commune with nature, or simply...
#LifeOpensUp

Sonoma County Tasting Pass
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Here in Sonoma County, Life Opens Up with experiences that connect you to nature, as well as to each other. Taking the time to pause isn’t just good for us as humans. It’s good for the environment...
This article comes from Jessica Blotter, CEO & Co-Founder of Kind Traveler, the first Give + Get hotel booking and media platform that empowers travelers to positively impact the communities they...
Late summer and autumn are exciting times to be in Sonoma County, as wine harvest is in full swing. But while harvest is vital to winemaking, it's just one part of the lifecycle of wine, which goes...
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Soulful Travel is more than simply taking a trip. When traveling with intention, the experience can feed your soul, enrich your life, help you relax, rejuvenate and restore inner peace. Traveling is...
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Over the years, inspired wine-sipping daydreamers have made good on their passion to make Sonoma County wines that rival the classic wines of Europe. And, then, they marked their triumph by building...
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When it comes to buzzworthy winemaking techniques, everything old is new again. The latest cellar trick isn’t a trick at all, but the practical application of a universal law: Gravity (yes, gravity!)...




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