Picture of couple having picnic overlooking vineyards

Life Opens Up

Life opens up in Sonoma County, California.

Just as winemakers let wine "breathe," or open up, to better taste a wine, Sonoma County invites visitors to do the same. We invite travelers to open up and experience the subtleties of visiting one of the most stunning corners of America. This couldn't be truer now, as life, and travel, has opened back up.

We’ve saved a seat for you. Sonoma County is a place to connect with the land. And also with each other. 

Enjoy simple pleasures, like sampling food from our farms to your table. Savor wine from the heart and soul of wine country. Experience natural wonders like towering redwoods and the rugged Northern California coastline. And experience unique adventures like paddling down the Russian River toward the mouth of the Pacific Ocean, ziplining through redwoods or hot air ballooning over lush, colorful vineyards. So join us. Sonoma County calls you to open up and live your dreams. In the meantime, follow us on Facebook and Instagram for inspiration, and join any of our upcoming Facebook Lives for a little taste of Sonoma County.

road trips guide

LIFE OPENS UP ON THE ROAD

A new inspiration guide to planning the perfect Sonoma County road trip.

wine glasses

Sonoma County Tasting Pass

Get your exclusive tasting pass to wineries, breweries, and craft distilleries. 

Sonoma Safe SealWe understand that you have many questions and concerns about traveling this year. You can find more information about Sonoma County's tourism and hospitality industry safety measures here:

View Sonoma County's Health & Safety Protocols

 

March 2021 Update: During the current COVID-19 pandemic, many Sonoma County experiences and activities are still available and ready for you to enjoy, such as lodging, outdoor activities, outdoor dining and wine tasting, and much more. See What's Open.

#LifeOpensUp

Watch video
Life Opens Up
There’s much to explore here in the heart of wine country. Come, take a scenic road trip and experience the simple pleasures and natural wonders of Sonoma County.
couple with farmer in vineyard

Travel Deals and Special Offers

boy in redwood forest in Sonoma County

Pledge to Travel Kindly

Featured Special Offers

california-getaway0-f95e69d05056a36_f95e6b5d-5056-a36a-077f35a39e415e24.jpg
Escape to the ocean and enjoy 20 percent savings. We want you to know, we’re here for you. Our 46-room resort sits atop a bluff on the Sonoma Coast, offering sweeping views, fresh air, and a deep…
accommodations_Cambria_Hotel_Rohnert_Park_Sonoma_County_0130-262b57d55056a36_262b58f8-5056-a36a-07fa5553d4bb4c11.jpg
Enjoy a bottle of wine from Martin Ray Winery complimentary with our Wine Country Getaway Package, plus a deluxe wine opener and an invite to visit Martin Ray Terrace. Rates starting at…
SpringBreak600x450_5B2E956F-FDD0-4C5B-93EBA81126A47044_45aa1eb1-bc7e-461b-8171705659c800f9.jpg
Grab the fam and get away for an exciting Spring Break adventure in Sonoma County. Your package includes: Comfy overnight accommodations Kids’ backpack filled with fun…
 
Hilton

Find Places To Stay