Annual Meeting 2021

Please join us!

Sonoma County Tourism will present its 2021 Annual Meeting in a virtual setting on September 29, 2021 from 3 p.m. to 5 p.m. via Zoom. 

The meeting will include a special presentation on responsible travel from guest speaker Andrew Leary with the Leave No Trace Center for Outdoor Ethics. Andrew oversees curriculum and program development for LNT, and worked with Sonoma County Tourism and Sonoma County Regional Parks on the development of the Sonoma County Leave No Trace Seven Principles.

The meeting will also celebrate our industry stars! This NEW awards program was designed to recognize those within the local hospitality trade that go above and beyond to elevate the guest experience. Awards will be issued in the categories of Customer Engagement, Environmental Stewardship/Sustainable Practices, Front of the House, and Heart of the House.

Additionally, SCT will go over traveler sentiment research and trends, and feature updates from the Sonoma County Tourism staff.

Registration for the 2021 Annual Meeting is now open, and can be accessed here.

The public vote for the Stars of the Industry finalists can be cast (through September 10) here