Annual Meeting 2021

Sonoma County Tourism presented its 2021 Annual Meeting in a virtual setting on September 29, 2021.

The meeting included a special presentation on responsible travel from guest speaker Andrew Leary with the Leave No Trace Center for Outdoor Ethics. Andrew oversees curriculum and program development for LNT, and worked with Sonoma County Tourism and Sonoma County Regional Parks on the development of the Sonoma County Leave No Trace Seven Principles.

The meeting also celebrated our industry stars! This NEW awards program was designed to recognize those within the local hospitality trade that go above and beyond to elevate the guest experience. Awards were issued in the categories of Customer Engagement, Environmental Stewardship/Sustainable Practices, Front of the House, and Heart of the House.

Additionally, SCT covered traveler sentiment research and trends, and provided updates from the Sonoma County Tourism staff.


Recap and Resources from the 2021 Annual Meeting: