Annual Meeting 2020
Registration is open for Sonoma County Tourism's 2020 annual meeting, presented via Zoom on Sept. 23 from 10:00 to 11:30 a.m.
The theme for this year’s meeting is “We’re All In This Together.” The reason for working toward a high level of connectivity will be showcased during the meeting.
Join us for insights from two tremendous speakers:
- Amir Eylon, president of Longwoods International, will provide details on US and regional consumer sentiment and will share the all-new 2019 Sonoma County visitor profile.
- Dr. Robert Eyler, Dean of the School of Extended and International Education at Sonoma State University and Professor of Economics at Sonoma State University, will present a “State of the State” overview and Sonoma County-specific 18-month forecast.
We also will provide a review of the FY19-20 organizational activities and achievements as well as a look at how we see the next year unfolding and our plans for accomplishing our goals with a greatly reduced budget.
We hope you can join us for this insightful 90-minute meeting. Admission is free, but registration is required to attend.
About our guest speaker
Amir Eylon, a thirty-year veteran of the Travel & Tourism industry, leads the entire Longwoods International team responsible for the development and execution of all facets of the organization from program development to customer acquisition and retention.
He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA's partnership base and ensuring that participants received excellent service throughout Brand USA's deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, comprised of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators.
Prior to joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state's marketing programs realized a tremendous return on investment and contributed to the growth of the state's $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio's tourism-related businesses. He has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau.
He has been recognized with a number of Industry honors including: Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry's Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal.
Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton.
Dr. Robert Eyler is Dean of the School of Extended and International Education at Sonoma State University and Professor of Economics at Sonoma State University, where he has been teaching since 1995. He earned a Ph.D. from the University of California, Davis in 1998. He earned a B.A. in Economics at CSU, Chico in 1992. Dr. Eyler serves on the board of directors of Redwood Credit Union, a $7 billion nonprofit financial cooperative.
Dr. Eyler provides economic impact and economic development analyses for both private firms and public entities to help guide public policy at the local and state level. He has been a visiting scholar at both the University of Bologna and Stanford University. He is married and has one daughter, Luciana, and is a native of Sonoma County, California. His family have been sheep and cattle ranchers in Marin and Sonoma counties since 1910.