Dry Creek Valley vineyards

Industry E-Newsletters

Partner Communications

Sonoma County Tourism releases two main partner communications a week.

The first is Tourism Industry News & Resources — which exists to provide timely information on Sonoma County’s tourism and hospitality industry, along with resources to help partners navigate through the COVID-19 crisis and beyond.

The second is Tourism Industry Performance & Insights — which provides Smith Travel Research (STR) hotel occupancy figures for Sonoma County; a summary of Destination Analysts' Travel Sentiment Report; weekly data analysis from SCT's director of marketing systems & insights, Ariane Hiltebrand; and website analytics for sonomacounty.com.

Additionally, Sonoma County Tourism will occasionally release Partner Alerts — which are reserved for breaking news like high wind advisories, Public Safety Power Shutoffs, or other pressing announcements that need to be communicated as quickly as possible.

If you would like to be signed up to receive our partner communications, please email [email protected].

Public Relations

Positive travel stories about our destination are regularly published all around the globe, touting Sonoma County's genuine Wine Country experience. The Public Relations team at SCT offers an overview of recent PR coverage every couple of weeks in a newsletter titled IN THE NEWS.

To sign up to receive IN THE NEWS, please email [email protected].