Sonoma County Tourism Partner Communications:
Tourism Industry News & Resources (TINR) - Sent out bi-weekly, which exists to provide timely information on Sonoma County’s tourism and hospitality industry, along with resources to assist partners.
Additionally, Sonoma County Tourism will occasionally release Partner Alerts — which are reserved for breaking news like high wind advisories, Public Safety Power Shutoffs, or other pressing announcements that need to be communicated as quickly as possible.
Tourism Industry Performance & Insights (TIPI) - A monthly e-newsletter featuring the latest data on evolving leisure travel preferences, generational consumer trends, developments in the wine industry, updates on international travel, insights from the meetings and events sector, and monthly lodging performance.
PR Coverage Report – Sent bi-monthly, this report provides a curated overview of recent Sonoma County media coverage secured through pitching and media relationships, including national and international outlets. It highlights how the destination is being portrayed, where partner stories are appearing, and offers a useful way to stay informed, identify trends, and understand the collective impact of our efforts.
Media Opportunities – Sent on an as-needed basis, this alert connects partners with timely, quick-turnaround requests from reporters seeking interviews, sources, or story contributions. Each alert outlines what journalists are looking for and how to submit for consideration, with Sonoma County Tourism helping to coordinate responses and facilitate introductions where appropriate.
Destination Sales and Travel Trade Newsletter - quarterly. Meetings and Travel industry newsletters sharing new developments and experiences in Sonoma County. The newsletter also includes booking incentives, calendar of events, and industry resources.
Vacation Rental Insights Newsletter - Get the latest research, marketing tips, and important updates tailored specifically for Sonoma County’s vacation rental community. Designed to help drive your success, this quarterly newsletter brings you valuable insights and timely information to keep your business thriving. Subscribe now and be part of a community dedicated to excellence in short-term rentals!
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