Sonoma County Tourism is the official destination stewardship organization for California's Sonoma County. SCT is a private, non-profit marketing and sales organization dedicated to promoting overnight stays and creating a sustainable hospitality economy in Sonoma County, California. On this page you will find information on how to work effectively with Sonoma County Tourism, how SCT operates, and some interesting facts about how the tourism industry benefits our economy.
Funds from the transient occupancy tax collected by the County of Sonoma are available to private non-profit organizations to promote cultural, historical preservation, and other activities that enhance tourism and industry, and/or local community events that encourage a sense of community. Please visit the Sonoma County Community Investment Program on the County of Sonoma website.
Sonoma County Tourism provides a communications toolkit on this page for Sonoma County hospitality / tourism businesses, local chambers, cities and visitor bureaus. Please contact us with questions at...
UPDATED 4/16/21 Throughout the COVID-19 crisis, Sonoma County Tourism is maintaining this toolkit to ensure we’re providing our partners with useful information and links to resources we hope are...
Sonoma County Tourism's information page for industry events, seminars and workshops for the local tourism and hospitality industry. Past Events: Tripadvisor Partner Education Session, December 2020...
Partner Communications Sonoma County Tourism releases two main partner communications a week. The first is Tourism Industry News & Resources — which exists to provide timely information on Sonoma...
This plan identifies the priorities for the organization over the next two years and lays the foundation for long-term programming. Through the work of the Board of Directors and with input from...
Sonoma County has long been at the front of the pack when it comes to sustainability issues: urban development is kept to urban growth boundaries and encourages infill development, the Sonoma County...
Tourism creates jobs, drives the local economy, enhances lifestyle and culture, and helps to support local government programs, nonprofits, and regional parks. Tourism Means Jobs The tourism industry...
What is the Sonoma County AHP Program? This educational initiative was designed to provide the Sonoma County hospitality workforce a comprehensive curriculum based on the foundational elements that...
Sonoma County Tourism will be unveiling a number of events and programs in support of National Travel and Tourism Week, May 2-8. In the meantime, you can learn more about National Travel and Tourism...
Sonoma County’s Mediterranean climate, distinguished by warm, wet winters and calm, dry summers, creates conditions that are ideal for travel and enjoyment of our region's many attractions, but also...
Request official Sonoma County Visitor Guides and Maps to have in your business.