Sonoma County Tourism is the official destination stewardship organization for California's Sonoma County. SCT is a private, non-profit marketing and sales organization dedicated to promoting overnight stays and creating a sustainable hospitality economy in Sonoma County, California. On this page you will find information on how to work effectively with Sonoma County Tourism, how SCT operates, and some interesting facts about how the tourism industry benefits our economy.
Funds from the transient occupancy tax collected by the County of Sonoma are available to private non-profit organizations to promote cultural, historical preservation, and other activities that enhance tourism and industry, and/or local community events that encourage a sense of community. Please visit the Sonoma County Community Investment Program on the County of Sonoma website.
Sonoma County Tourism is currently in market with a consumer marketing campaign. The theme of the campaign is "Pause & Effect" which seeks to encourage visitors to take a moment of self reflection to...
Throughout the COVID-19 crisis, Sonoma County Tourism has been maintaining this toolkit to ensure we’re providing our partners with useful information and links to resources we hope are helpful...
Sonoma County Tourism's information page for industry events, seminars and workshops for the local tourism and hospitality industry. Stars of the Industry Sonoma County Tourism will be celebrating the...
Partner Communications Sonoma County Tourism releases two main partner communications: The first is the bi-weekly Tourism Industry News & Resources — which exists to provide timely information on...
This plan identifies the priorities for the organization over the next two years and lays the foundation for long-term programming. Through the work of the Board of Directors and with input from...
In early 2021, Sonoma County Tourism and Sonoma County Regional Parks entered a partnership with the national Leave No Trace organization to develop a county-wide responsible recreation initiative to...
Tourism creates jobs, drives the local economy, enhances lifestyle and culture, and helps to support local government programs, nonprofits, and regional parks. National Travel and Tourism Week, May 7...
What is the Sonoma County AHP Program? This educational initiative was designed to provide the Sonoma County hospitality workforce a comprehensive curriculum based on the foundational elements that...
California and the American West are experiencing an enhanced threat from wildfire and drought. What used to be called “Dry Season”, the months between June and November, is now being referred to by...
Request official Sonoma County Visitor Maps to have in your business.