September 23

10:30 a.m. - 12:30 p.m.

SONOMA COUNTY TOURISM BOARD OF DIRECTORS MEETING

Hyatt Regency Sonoma Wine Country, 170 Railroad St., Santa Rosa, CA 95401
More information: [email protected]

1:00 p.m. - 5:30 p.m.

SONOMA COUNTY TOURISM ANNUAL MEETING

Hyatt Regency Sonoma Wine Country, 170 Railroad St., Santa Rosa, CA 95401
More information: [email protected]

September 24 & 25

See Times Below

DESTINATION SALES TRAINING

Sonoma County Tourism invites our hotel and hospitality sales teams to join us for an immersive sales training program designed to provide you with skills needed to sell effectively in todays world.

Join SCT and Rick Blackburn as we discuss how to "be present" in every aspect of the sales cycle, from prospecting to selling the destination, effective sales strategies, new ways of selling, and how "not" to sell.

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: [email protected]

9:00 a.m. - 11:30 a.m.

HOSPITALITY SALES TRAINING (Wineries, attractions, tour operators, and other hospitality sales teams)
Content will be the same each day. Only need to register for 1.

1:00 p.m. - 4:00 p.m.

HOTEL SALES TEAM TRAINING
Content will be different each day. We encourage hotel partners to register for both days.

September 26

12:00 p.m. - 1:00 p.m.

PARTNER HOSPITALITY HUB TRAINING 

Optimize your partnership with Sonoma County Tourism at this in-person training session. The Hospitality Hub is used to edit your listing, special offers, and events, and pushes your listing to the Sonoma County app. All of these marketing tools are available at no cost to you.

Bring your laptop to make the most of this training. If you help with your login prior to the training, please reach out so we can assist you.

Lunch Provided
400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: [email protected]