Strategic Business Plan
Sonoma County Tourism is delighted to present its FY17-19 Strategic Business Plan.
This plan identifies the priorities for the organization over the next two years and lays the foundation for long-term programming.
Through the work of the Board of Directors and with input from stakeholders, the plan identifies six key initiatives: Drive Overnight Visitation, Create and Convey Value, Enhance Partners/Partnerships, Spearhead Long-term Destination Planning, and Run an Effective Business.
Please review the plan – your feedback is welcomed!