Strategic Business Plan

Sonoma County Tourism is delighted to present its FY17-19 Strategic Business Plan. 

This plan identifies the priorities for the organization over the next two years and lays the foundation for long-term programming.

Through the work of the Board of Directors and with input from stakeholders, the plan identifies six key initiatives: Drive Overnight Visitation, Create and Convey Value, Enhance Partners/Partnerships, Spearhead Long-term Destination Planning, and Run an Effective Business. 

Please review the plan – you’re feedback is welcomed!

Strategic Plan 2017-19 cover