Tourism creates jobs, drives the local economy, enhances lifestyle and culture, and helps to support local government programs, nonprofits, and regional parks.
The tourism industry is one of the largest employers in Sonoma County, with hospitality employment typically comprising one in 10 jobs. (22,502 jobs in 2024. Source: Dean Runyan/Visit CA: "Sonoma County Travel Impacts 2024").
Sonoma County NTTW 2025 Events and Initiatives:
Visitor Center Open House
In celebration of NTTW, each of our County Visitor Center's will host a Community Open House. You will experience what each Visitor Center offers and see what efforts are made behind the scenes to help promote our beautiful destination. Each participating Visitor Center will be offering a unique experience during your visit. We look forward to welcoming you!
Passport to Sonoma County Signature Experiences
Mix, mingle and discover experiences that go beyond the bottle in this journey through Sonoma County's new Signature Experience Collection. Join Sonoma County Tourism in celebrating National Travel and Tourism Week while exploring immersive experiences that will engage your guests with unique, hands-on encounters.
Your completed "stamped passport" will be entered in to win 1 of 3 Signature Experiences of your choice!
Date: Tuesday, May 6, 2025
Time: 9:00 a.m. - 11:00 a.m.
Location: Sonoma County Tourism, 400 Aviation Blvd., Suite 500, Santa Rosa
Stars of the Industry Awards
Date: Wednesday, May 7
Time: 5:00 p.m. - 9:00 p.m.
Place: The Backdrop
As a part of National Travel and Tourism Week, (May 4th – 10th) Sonoma County Tourism will be celebrating some of the best our local hospitality industry has to offer.
Questions email CommunityEngagement@sonomacounty.com
Rapid Connections
Quick Chats. Big Opportunities. Intentional Pairing.
Want to create collaborative experiences with other Sonoma County businesses? Looking to connect with other visitor-facing businesses in Sonoma County? Interested in building unique packages for your customers? Join Sonoma County Tourism at Rapid Connections—an event designed to help you forge meaningful B2B partnerships, explore potential opportunities, and collaborate with fellow businesses in the tourism industry.
Date: Thursday, May 8, 2025
Time: 11:30 a.m. - 1:30 p.m.
Location: Sonoma County Tourism, 400 Aviation Blvd., Suite 500, Santa Rosa
Gold Resolution
Date: Tuesday, May 13
The Sonoma County Board of Supervisors will proclaim May as Travel and Tourism Month in Sonoma County with a Gold Resolution during their board meeting.