Tourism creates jobs, drives the local economy, enhances lifestyle and culture, and helps to support local government programs, nonprofits, and regional parks.

The tourism industry is one of the largest employers in Sonoma County, with hospitality employment typically comprising one in 10 jobs. (21,150 jobs in 2022. Source: Dean Runyan/Visit CA: "Sonoma County Travel Impacts 2022").

Sonoma County NTTW 2023 events and initiatives:

Lighting Pinot Purple for NTTW

For the fourth consecutive year, Sonoma County Tourism encouraged and helped enable local businesses to cast its properties in purple light - The official color of hospitality in Sonoma County. By providing purple gels at no cost for businesses with outdoor lighting during the nights of May 7-13, SCT was able to light up the county in support of the tourism and hospitality industry. See below for 2023 participating businesses.

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Stars of the Industry Awards 2023

Star of the Industry Logo As a part of National Travel and Tourism Week, (May 7th – 13th) Sonoma County Tourism recognized nine awards to businesses and individuals that have excelled in, or have had a positive effect on the Sonoma County hospitality industry. This year's ceremony was held Tuesday, May 9th at the Hyatt Regency Sonoma Wine Country. Click below to learn more about the annual Stars of the Industry Awards and to see a list of this year's winners.
2023 Stars of the Industry Award Winners 

Gold Resolution

The Sonoma County Board of Supervisors proclaimed May as Travel and Tourism Month in Sonoma County with a Gold Resolution on Tuesday, May 9 during their board meeting.

Tourism Cares + Humane Society of Sonoma County

Friday, May 12, Sonoma County Tourism Cares was delighted to cap off National Travel & Tourism Week by partnering with the Humane Society of Sonoma County on a morning of projects supporting Sonoma County's furriest residents!

Power of Tourism Toolkit