It’s the experiences that go beyond the bottle — whether it’s exploring the vineyards, foraging along the coast, or soaring through the redwoods. We’ve curated a collection of experiences that take you behind the scenes, allowing you to immerse yourself and discover Wine Country in exciting new ways.

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Birds and Words Literary Bird Walk

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Paint & Sip

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Summer Triple-Concert Series

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Wild West Presents: ATYYA

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Wine & Dine with Schermeister Winery

flamingo employees representing the company as they won lodging property of the year

Press

Meet the Visionaries: 2025 Stars of the Industry Are Redefining Tourism

Honoring the Innovators: Parlaying Data, Values, and Vision into Next-Gen Hospitality SANTA ROSA, CA—In celebration of National Travel and Tourism Week (NTTW), Sonoma County Tourism (SCT) proudly announces the 2025…