Stars of the Industry

On June 10, 2026, Sonoma County Tourism (SCT) proudly celebrated the recipients of its 2026 Stars of the Industry Awards, recognizing the outstanding individuals, businesses, and organizations that exemplify excellence in hospitality, tourism, stewardship, and community impact.

Photo Gallery

Honoring:

2026 Legacy Award Winner

The Schulz Family

The Legacy Award recognizes an individual or individuals who embody the spirit of hospitality through their tireless commitment and dedication to making Sonoma County a sought-after destination to live, work, and visit. The honoree leaves a lasting legacy that will shine for generations.

For 2026, the Legacy Award honors the Schulz Family. As Sonoma County Tourism continues celebrating the people and organizations that shape our destination’s identity, we are proud to recognize a family whose influence has brought joy, creativity, and community connection to generations of visitors and residents alike. Through the enduring legacy of Charles Schulz and the continued stewardship of the Schulz family, Sonoma County has become home to cultural and community landmarks recognized and beloved around the world.

From the Charles M. Schulz Museum to Snoopy's Gallery & Gift Shop and Snoopy's Home Ice, the family’s contributions have created spaces that inspire imagination, foster connection, and welcome guests of all ages.

Distinguished Leadership Award

Keo Hornbostel Headshot Keo Hornbostel

For 21 years Keo Hornbostel served as a trusted leader, mentor and thought leader on the SCT Board of Directors. He brought industry expertise, sound financial guidance, commitment and passion for Sonoma County and the tourism industry to both the SCT Board and the positions he held at organizations and civic boards within the region.

Deeply rooted in the community, Keo consistently supported local businesses and residents throughout his career. The Sonoma County Tourism team is sincerely grateful for his enormous contributions to the board and the organization.

2026 Accredited Hospitality Professional (AHP) Champion

Itze Monserrat Peña-Andrade, Sonoma-Marin Area Rail Transit (SMART)

Each year, we recognize an individual that is committed to the AHP program, it's growth and shared experiences, but also how the honoree continues to grow and develop as a leader in the hospitality industry, continually encouraging others to share the best of themselves with visitors to Sonoma County.

This year we are pleased to recognize Monse Andrade with the AHP Champion Award. Monse is an MBA graduate and business professional with a strong background in hospitality, marketing, wine business, and community outreach.

Dedicated to bringing people together, she has built her career around creating meaningful experiences, strengthening relationships, and connecting communities through thoughtful communication and engagement.

She currently serves as the Marketing and Communications Coordinator in the Outreach Department for Sonoma-Marin Area Rail Transit (SMART). Prior to SMART, she spent more than 15 years with Korbel Champagne Cellars, where she advanced through multiple roles in hospitality, event management, community marketing, and operations.

Known for her collaborative spirit and people-first approach, she is passionate about supporting Sonoma County’s hospitality and tourism community while creating welcoming, memorable experiences for others and helping educate and engage audiences along the way.

2026 AHP Future Hospitality Leader Award

Link Bunker headshot Link Bunker, Rancho Cotate High School

Each year, the AHP (Accredited Hospitality Professional) program recognizes an emerging leader who exemplifies passion, curiosity, and a commitment to the future of Sonoma County’s hospitality industry. Since its launch in 2021, the AHP program has expanded beyond industry professionals and into local high schools, where it has been integrated into hospitality and culinary pathways, entrepreneurship courses, recreation programs, and more. Through these experiences, students are introduced to the wide range of opportunities available within tourism and hospitality, often discovering career paths they had never previously considered.

It is with great pleasure that we recognize the first recipient of the 2026 AHP Future Hospitality Leader Award, Link Bunker, from Rancho Cotate High School.

Through participation in the Hospitality, Recreation, and Tourism CTE pathway, Link discovered his passion for creating meaningful guest experiences and building personal connections through hospitality. Over the last three years, the program has helped shape both personal and professional growth while providing valuable industry knowledge and hands-on experience.

Eager to gain real-world experience, Link secured an internship at Hotel Healdsburg, where he spent three months rotating through multiple departments and learning the day-to-day operations of a luxury hotel. From guest services to behind-the-scenes operations, the experience reinforced a passion for hospitality and a desire to create memorable experiences for visitors.

With a strong sense of purpose and an enthusiasm for serving others, this future hospitality leader represents the next generation of professionals who will help shape Sonoma County’s tourism industry for years to come.

2026 Stars of the Industry Winners

Front of the House - Non-Manager
Tina Perez, Safari West

Front of the House – Manager
Margarito Rebolledo, Stark’s Steak & Seafood

Heart of the House – Non-Manager
Artemio Perez Garcia, Costeaux French Bakery

Heart of the House – Manager
Heather Bishop, Osmosis Day Spa Sanctuary

Rising Star
Jacob Poorman, Valette

Environmental Stewardship
Gravenstein Apple Fair

Customer Experience
Fleur Sauvage Chocolates

Community Enrichment
Rainbow Cattle Company

Best Tourism Partnership
Sonoma County Winegrowers and San Francisco Giants

Champion of the Industry
Margaret Grahame, Timber Cove Resort

Visitor Center Program of the Year
Russian River Chamber of Commerce & Visitor Center

Visitor Center Staff Member of the Year
Brianna Gilliam, California Welcome Center, Santa Rosa

Lodging Property of the Year
Inn at Occidental

2026 Stars of the Industry Finalists

Front of House - Non-Manager

Recognizes a front-line team member who consistently delivers exceptional guest service and exemplifies reliability, teamwork, and professionalism. Eligible roles may include servers, hosts, baristas, front desk staff, valets, bell staff, banquet service team members, concierges, and similar positions.

Minnete Huyoa, Front Office Supervisor, DoubleTree by Hilton Hotel Sonoma Wine Country

Minnete Huyoa exemplifies exceptional hospitality through her unwavering dedication to both guests and team members at DoubleTree by Hilton Hotel Sonoma Wine Country. As a Front Office Supervisor, she consistently goes above and beyond to ensure every guest feels genuinely welcomed and valued, earning frequent recognition across review platforms and contributing to the property’s rise in rankings and receipt of the 2025 Travelers’ Choice Award. Known for her calm, professional approach, Minnete handles even the most challenging situations with grace, creating a sense of confidence and ease for those around her. Her thoughtful personal touches, including her signature “have a blessed day” stamp on key packets, leave lasting impressions and inspire her colleagues to elevate their own service. She fosters a supportive team environment by sharing her culture, mentoring new hires, and uplifting morale. Through her compassion, leadership, and community involvement, Minnete represents the very best of Sonoma County hospitality.

Tina Perez, Guest Services Coordinator, Safari West

Tina Perez is a trusted and compassionate presence at Safari West, known for her dedication to ensuring that every guest feels welcomed, supported, and able to fully experience all that the property has to offer. While her role is Guest Services Coordinator, Tina has become the go-to resource for guests with accessibility needs, special circumstances, or questions that require extra care and thoughtful planning. She takes the time to listen, understand, and guide families through their visit with patience and attention to detail, helping to create experiences that feel seamless and inclusive. Tina also plays a key role in coordinating visits for Make-A-Wish families, working closely with teams across the property to ensure each experience is meaningful and memorable. Behind the scenes, she carefully tracks guest needs and follows up with intention, reflecting her deep commitment to service. Through her kindness and dedication, Tina helps ensure that the wonder of Safari West is accessible to all.

Andy Tester, Tasting Room/Wine Ambassador, Limerick Lane Cellars

For more than a decade, Andy Tester has shaped the guest experience at Limerick Lane Cellars through his passion for storytelling, deep knowledge, and genuine connection to the land and its history. As a Tasting Room and Wine Ambassador, he transforms each visit into a meaningful and memorable experience, bringing the legacy of the vineyards to life in a way that resonates with guests long after they leave. Visitors consistently praise his engaging style, noting that his stories add depth and richness to the wines themselves while creating a welcoming and personal atmosphere. Andy has a natural ability to make guests feel known and valued, fostering a sense of belonging that encourages return visits and lasting relationships. His thoughtful and authentic approach to hospitality has contributed to a loyal following and a strong reputation for excellence. Through his dedication and consistency, Andy embodies the spirit of Sonoma County hospitality and creates experiences that guests carry with them for years.

Front of House - Manager

Honors a front-of-house leader who inspires excellence through strong leadership, thoughtful guest experiences, and a positive team culture. Examples include restaurant managers, front desk supervisors, banquet captains, event managers, and sales directors.

Susan Goodacre, Director of Food & Beverage Operations, Fairmont Sonoma Mission Inn & Spa

For more than two decades, Susan “Susy” Goodacre has been a cornerstone of leadership at Fairmont Sonoma Mission Inn & Spa, earning deep respect for her expertise, steady guidance, and genuine investment in her team. As Director of Food & Beverage Operations, she leads with intention by balancing high standards with mentorship, encouragement, and care, creating an environment where team members feel supported and empowered to grow. Her impact is consistently reflected in employee feedback, where colleagues recognize her ability to help them understand their strengths, navigate challenges, and build meaningful careers. Many describe her as a trusted mentor whose influence has shaped their professional paths. This year, Susy also led the thoughtful repositioning of Santé, overseeing every detail from design to guest experience with a clear vision for the future. Through her leadership and dedication, she continues to elevate both her team and the property, embodying the very best of Sonoma County hospitality.

Margarito Rebolledo, Assistant Manager/Bar Manager, Stark's Steak & Seafood

Margarito Rebolledo’s journey is a powerful example of dedication, resilience, and growth within the hospitality industry. Beginning at Stark’s Steak & Seafood as a teenager working as a dishwasher, he steadily advanced through nearly every role in the restaurant, gaining a comprehensive understanding of both back-of-house and front-of-house operations. Through determination and a strong work ethic, Margarito developed his skills, learned English, and built a reputation as a dependable and capable team member. Today, as Assistant Manager and Bar Manager, he leads with humility, confidence, and an ability to connect with both staff and guests. He is widely respected for his willingness to step in wherever needed and for setting a consistent standard of excellence across the team. His story reflects not only professional achievement, but also a deep commitment to his family and community, making him a truly deserving Star of the Industry.

Luchrista Young, Restaurant Manager, The Tides Wharf

Luchrista “Lulu” Young’s career reflects more than 25 years of dedication, consistency, and heartfelt hospitality at The Tides Wharf, where she has grown from busser to Restaurant Manager through hard work and a deep commitment to service. Guided by a strong work ethic shaped by her upbringing, she brings authenticity and care to her role each day. Lulu is a steady and visible presence on the floor, leading her team with clarity, kindness, and attention to detail while creating a welcoming environment for guests. She has a natural ability to connect with people, thoughtfully resolving challenges and ensuring positive, lasting experiences. Behind the scenes, she plays a critical role in maintaining seamless operations across the restaurant, market, and inn. Known for going above and beyond, often long after service ends, Lulu’s dedication has earned the loyalty of colleagues and generations of returning guests who continue to seek her out year after year.

Heart of the House - Non-Manager

Celebrates a behind-the-scenes team member whose dedication keeps operations running smoothly. This award recognizes reliability, collaboration, and commitment across roles such as housekeeping, kitchen staff, maintenance, laundry, and accounting support.

Tarcicio Garcia, Gardener, Dry Creek Vineyard

Tarcicio Garcia has been a steady and essential presence at Dry Creek Vineyard for nearly 33 years, with his anniversary marking an extraordinary milestone of dedication and loyalty. As groundskeeper, he is responsible for maintaining the beauty and functionality of the estate, from manicured lawns and shaded picnic areas to vibrant seasonal gardens and the thriving insectary that reflects the winery’s commitment to sustainability. His work begins before sunrise and continues through all seasons, requiring both physical endurance and close attention to detail. Tarcicio’s impact is felt by every guest who visits the property. He ensures the grounds remain welcoming and pristine, supporting the needs of hospitality, events, and winemaking teams.

Artemio Perez Garcia, Dishwasher, Costeaux French Bakery

Artemio has been a reliable and dedicated member of the team for nearly seven years, consistently demonstrating an exceptional level of commitment to his role. Known for his punctuality, he is always on time and can be counted on to show up every day, setting a strong example for those around him. His consistency and dependability ensure that his team can operate smoothly without disruption. He plays a key role in maintaining one of the organization’s largest locations, keeping it clean, organized, and running efficiently at all times. Artemio takes pride in his work and approaches each day with a steady, focused mindset. His efforts often happen behind the scenes, but they make a lasting impact on both the team and overall operations. His dedication and work ethic make him a valued and trusted member of the organization.

Berenice Villegas, Laundry Attendant, Hotel Centro Tapestry Collection by Hilton

Berenice Villegas is a dedicated and dependable member of the team at Hotel Centro Tapestry Collection by Hilton, where she plays a vital role in supporting daily operations as a laundry attendant. Known for her punctuality and strong work ethic, she helps ensure the laundry process runs smoothly while contributing to the overall efficiency of the housekeeping team. She takes pride in maintaining a clean, organized, and safe work environment, consistently upholding high standards in her role. At 68 years old, Berenice continues to bring remarkable dedication and care to her work. Affectionately known by coworkers as a “mother to all,” she fosters a supportive and welcoming atmosphere through her kindness and encouragement. Her positive attitude, humility, and commitment make her an invaluable part of the Hotel Centro team and a true embodiment of the Heart of the House spirit.

Heart of the House - Manager

Acknowledges a heart-of-the-house leader who drives operational excellence and fosters a supportive, high-performing team environment. Eligible roles include executive housekeepers, sous chefs, directors of engineering or maintenance, and accounting managers.

Frank Amante, Facilities Maintenance Supervisor, Santa Rosa Golf and Country Club

Frank Amante is the steady and dependable force behind the scenes at Santa Rosa Golf and Country Club, ensuring that every part of the property operates seamlessly for members and guests. As Facilities Maintenance Supervisor, he oversees an extensive and complex operation that includes event spaces, dining facilities, recreational amenities, and critical infrastructure that support daily operations. Frank approaches his work with humility, consistency, and a genuine sense of gratitude, bringing a positive attitude to even the most demanding days. He is known for stepping in at any hour to respond to emergencies, adjusting his schedule to support events, and handling challenges with quiet efficiency and care. Colleagues trust him completely, knowing that when he takes on a task it will be done right. His willingness to listen, lend a hand, and support others creates a strong sense of teamwork and community, making him an essential part of the club’s culture and success.

Heather Bishop, General Manager, Osmosis Day Spa Sanctuary

Heather Bishop brings thoughtful leadership, operational expertise, and a deep commitment to quality in her role as General Manager of Osmosis Day Spa Sanctuary. She oversees a diverse team of more than 100 employees across guest services, wellness, marketing, landscaping, and maintenance, ensuring that every aspect of the guest experience reflects the spa’s high standards. Heather is known for her intelligence, patience, and strong attention to detail, balancing responsibilities that range from financial management and strategic planning to scheduling and design. Her hands-on approach sets her apart, as she is always willing to step in and support her team, even drawing on her own background as a practitioner when needed to maintain exceptional service. She leads with consistency, respect, and care, fostering a workplace culture grounded in trust and collaboration. Through her leadership, Heather plays a vital role in delivering a cohesive and elevated experience for every guest.

Adam Gale, Chef de Cuisine, Enclos Restaurant

Adam Gale represents a new generation of culinary leadership as Chef de Cuisine of Enclos Restaurant in Sonoma, where he plays a key role in shaping a thoughtful and collaborative kitchen culture. Working closely with Executive Chef Brian Limoges, Adam has helped guide the restaurant to national recognition, including two Michelin stars and a Michelin Green Star for sustainability. His experience in some of the world’s most respected kitchens has informed both his technical expertise and his approach to leadership. Adam is known for fostering an environment where team members feel supported and encouraged to grow, emphasizing collaboration, mentorship, and respect for diverse perspectives. He leads with composure and empathy, creating a culture where challenges are met with understanding and a focus on development. His ability to balance high standards with a people-first mindset has helped build a strong, unified team, making him a standout leader in today’s evolving culinary landscape.

Rising Star

Recognizes an individual with fewer than five years in the industry who has already demonstrated passion, promise, and a strong commitment to hospitality.

Jennifer Lopez, Owner/Founder, Shugcuterie

Jennifer Lopez, founder of Shugcuterie, has quickly established herself as an emerging force in Sonoma County’s hospitality scene, transforming a heartfelt concept into a thriving experience-driven brand in less than a year. Through curated mobile charcuterie bars and immersive food experiences, she brings a fresh and interactive approach that elevates gatherings and creates memorable moments for guests. Her work extends beyond presentation, focusing on meaningful collaboration with local wineries, venues, and event professionals, helping build a more connected and dynamic hospitality community. Jennifer’s passion for innovation, combined with her commitment to fostering genuine experiences, continues to set her apart, and her rapid growth, vision, and dedication position her as a standout rising star in Sonoma County hospitality.

Carson Pedlar, Rooms Supervisor, The Lodge at Bodega Bay

Carson has quickly emerged as a standout hospitality professional at The Lodge at Bodega Bay since joining in 2022, where his upbeat personality, reliability, and strong work ethic made an immediate impact. Known for his warmth and sense of humor, he consistently creates welcoming, memorable guest experiences, earning Employee of the Quarter in 2023 with an exceptional number of guest survey mentions recognizing his attentiveness and ability to make guests feel valued. Promoted to Front Desk Supervisor in 2024 and later to Room Division Supervisor, Carson has demonstrated leadership through both daily operations and challenging situations. He supports multiple departments, including housekeeping, and has taken initiative to strengthen team communication, and his willingness to learn, positive attitude, and commitment to excellence continue to elevate both the guest experience and overall team culture.

Jacob Poorman, Server, Valette

Jacob brings a strong work ethic and an authentic approach to hospitality, setting him apart as an emerging talent at Valette. His dependable “can-do” attitude is both genuine and consistent, creating a positive experience for guests and team members alike, and he takes initiative by dedicating time outside of work to deepen his knowledge of wine, food, and service with the goal of enhancing the guest experience. He understands the importance of representing the restaurant as a whole and approaches that responsibility with professionalism and pride, while his straightforward demeanor and natural ability to connect allow him to build meaningful relationships with guests through sincerity rather than routine. Though early in his career, his maturity, curiosity, and commitment to growth position him as a promising leader and a true rising star in hospitality.

Environmental Stewardship

Honors a hospitality business that integrates sustainability into daily operations, including water conservation and waste reduction, green design and energy efficiency, and sourcing local food and products.

Gravenstein Apple Fair

The Gravenstein Apple Fair exemplifies how a large-scale public event can successfully integrate environmental responsibility with a celebration of Sonoma County’s agricultural heritage, welcoming thousands of visitors each summer at Ragle Ranch Regional Park in Sebastopol while prioritizing waste reduction, local sourcing, and sustainable practices. Over the past three years, the event has achieved 95 percent or greater zero waste diversion through composting, recycling, food recovery, and strong vendor participation. Sustainability is woven into every aspect of the experience, from showcasing local farms and seasonal ingredients to offering educational programming that highlights the importance of protecting farmland, while also honoring the region’s historic Gravenstein apple and supporting local growers. Its measurable impact and thoughtful execution make it a leading example of sustainable tourism in action.

Little Saint

Little Saint exemplifies environmental stewardship by embedding sustainability into every aspect of its business model, from regenerative farming and responsible sourcing to waste reduction and thoughtful design, with each decision reflecting a commitment to climate responsibility and strengthening the local food system. This approach has earned recognition from Slow Food Sonoma County with the Snail of Approval, highlighting Little Saint as a leader in good, clean, and fair food. At the core of its operations is Little Saint Farm, which supplies peak-season produce using regenerative practices that support soil health and biodiversity, creating a true farm-to-table system while minimizing waste and emissions. Sustainability extends throughout the guest experience through compostable packaging, creative reuse of ingredients, and partnerships with local producers, demonstrating how hospitality can be both innovative and environmentally responsible.

Refill Mercantile

Refill Mercantile, led by owners Dawna and Rob Mirante, stands as a model for sustainability in Sonoma County through its deeply rooted commitment to low-waste living and community impact. As a Green Certified business, the shop provides thoughtfully sourced products designed to help customers reduce reliance on single-use plastics. Dawna personally researches and tests each item, ensuring customers receive trusted, effective alternatives along with practical education on sustainable practices. Through social media, workshops, and committee involvement, Refill Mercantile promotes accessible, everyday solutions for reducing waste. Its operations reflect these values, incorporating repurposed materials and collaborating with like-minded local businesses.

Customer Experience

Recognizes a hospitality organization that consistently delivers outstanding service, fosters a guest-first culture, and creates meaningful, memorable experiences.

Bricoleur Vineyards

Under the leadership of Sarah Citron, Bricoleur Vineyards has become a standout destination for customer experience in Sonoma County. Her thoughtful, guest-first approach has shaped a welcoming, family- and dog-friendly environment where wine, food, and hospitality come together to create meaningful and memorable visits. From curated wine and food pairings to seasonal events and community gatherings, each experience is designed to engage guests in a personal and lasting way. Bricoleur’s commitment to connection extends beyond the tasting room through initiatives like its “Sip with Purpose” campaign, which has raised significant funds for cancer research. Guests are encouraged to immerse themselves through hands-on workshops, harvest celebrations, and relaxed offerings that invite them to explore the property at their own pace.

Fleur Sauvage Chocolates

Fleur Sauvage Chocolates has become a standout destination for elevated sweets and thoughtful hospitality in Sonoma County, where every detail reflects a commitment to artistry, quality, and guest experience. Co-owner and chocolatier Robert Nieto brings a wealth of culinary expertise and creativity to the shop, shaped in part by his appearances on national television baking competitions, while he and his wife, Tara, have cultivated a space that feels both refined and welcoming. This vision comes to life through artfully crafted bonbons and plated desserts made with high-quality seasonal ingredients, as well as a warm setting that blends cozy indoor charm with inviting garden seating. Guests can enjoy curated tasting experiences such as chocolate bonbon flights and the signature Petite & Sweet, a thoughtfully composed selection of small, delicately plated desserts that highlight seasonal flavors and refined technique, inviting guests to slow down and savor each bite. With a focus on creativity, craftsmanship, and genuine connection, Fleur Sauvage delivers an experience that feels personal, memorable, and distinctly special.

Lynmar Estate Winery

Lynmar Estate offers a deeply personal and thoughtfully curated guest experience that reflects its roots as a family-owned winery in the Russian River Valley. Guided by resident proprietors Lynn and Anisya Fritz, the estate has built a reputation for hospitality that prioritizes genuine connection, welcoming guests as part of an extended community and creating lasting impressions that inspire return visits. Set across a serene 100-acre property, Lynmar invites guests to immerse themselves in organically farmed gardens, orchards, and vineyards, with this connection to the land reflected in its acclaimed culinary program led by Executive Chef David Frakes. Through offerings like the seasonal Collector’s Lunch Pairing and thoughtfully prepared provisions, Lynmar delivers an elevated yet approachable experience, while signature events further reinforce a strong sense of community.

Lodging Property of the Year

Celebrates a Sonoma County lodging property that exemplifies excellence and elevates the overall visitor experience.

Inn at Occidental

In just two years, Matthew and Victoria Meblin have transformed the Inn at Occidental into a vibrant, experience-driven destination that reflects the character of West Sonoma County. Through live music, a curated wine program, and events like the Sunset Concert Series and Winemaker Dinners, the Inn offers immersive experiences that connect guests to the region’s culture in meaningful ways. The Inn’s impact extends into the community through partnerships with local businesses and support of regional initiatives, including benefit events for local organizations. By blending boutique hospitality with cultural connection and operational excellence, the Inn at Occidental stands out as a leader in lodging.

San Francisco North/Petaluma KOA

The San Francisco North/Petaluma KOA stands out as a premier family-friendly destination, offering a dynamic and welcoming camping experience for both visitors and locals. Operated by third-generation siblings Tyler and Caitlyn Wood, the award-winning property features 312 sites ranging from tent camping to deluxe cabins. Recognized as KOA’s Campground of the Year for 2026, the property combines scale with thoughtful amenities, including an Olympic-sized pool, climbing wall, playgrounds, petting zoo, and a full calendar of activities. Guests are drawn to its unique balance of escape and accessibility, with a peaceful, wooded setting that still offers close proximity to Sonoma County’s dining, wine, and cultural experiences. With deep roots in the community and a continued focus on innovation and guest experience, the KOA remains a cornerstone of Sonoma County lodging.

Vinarosa Resort & Spa

Vinarosa Resort & Spa exemplifies excellence in Sonoma County lodging by delivering a refined and immersive wine country experience rooted in authenticity and thoughtful hospitality. Surrounded by vineyards, the property blends natural beauty with elevated comfort, creating a setting that feels both luxurious and deeply connected to place. Ongoing enhancements across guest rooms, pool, and spa areas reflect a strong commitment to quality, ensuring each space is well maintained, welcoming, and aligned with modern expectations. Beyond the physical setting, Vinarosa stands out for its culture of service. The team is dedicated to anticipating needs and personalizing each stay with care and professionalism. Through continued investment and a guest-first approach, Vinarosa Resort & Spa delivers a consistently memorable experience.

Community Enrichment

Acknowledges a hospitality business that gives back through philanthropy, volunteerism, or meaningful partnerships with local nonprofit organizations.

The Backdrop

Becoming Independent has supported individuals with intellectual and developmental disabilities in the North Bay for more than 50 years, fostering meaningful lives through essential services and community partnerships. In 2023, the organization expanded its impact with the launch of The Backdrop, a 20,000 square foot event venue and social enterprise designed to serve both the hospitality industry and the community. The Backdrop operates with a threefold mission: generating revenue to support programs, filling a gap in Sonoma County’s event venue offerings, and providing hands-on vocational training for individuals pursuing careers in hospitality. Participants gain practical experience in event operations, food service, and logistics, preparing them for competitive employment.

Rainbow Cattle Company

The Rainbow Cattle Company has long been a cornerstone of Sonoma County’s hospitality and community landscape, known for its commitment to inclusion, connection, and giving back. Since 1979, it has served as more than a bar, offering a welcoming space that brings people together while celebrating diversity. Under the leadership of Robert “Bob” Frederick, the business launched its Give Back Tuesday program in 2005, dedicating a portion of weekly proceeds to local nonprofit organizations. For two decades, this initiative has supported a wide range of causes, from arts and education to LGBTQ+ advocacy and community events, recently surpassing $1 million in total funds raised. This sustained impact reflects the business’s deep-rooted values and strong community engagement.

Reeve Wines and BloodRoot Wines

Reeve Wines and BloodRoot Wines have turned their hospitality platform into something much bigger through The Ramble. The Ramble is a boutique music and wine festival in the heart of Sonoma County, created by Noah and Kelly Dorrance and built around connection, discovery, and impact while highlighting the wine country lifestyle. Since launching in 2023, the two-day event has donated 100 percent of proceeds to GIFFORDS in support of gun violence prevention, a mission rooted in personal loss and has already raised $225,000. The festival brings together musicians, wineries, restaurants, hotels, and local businesses in a shared effort that feels intentional and community driven. What started as an idea has grown into something meaningful, creating space for people to gather, connect, and support a cause that extends far beyond the event itself.

Best Tourism Partnership

Honors a collaborative effort between two or more businesses or organizations that combined resources to create a campaign, program, tour, publication, event, or experience that strengthens Sonoma County’s tourism offering.

Appellation Crafted Experiences

Appellation demonstrates the power of partnership through its Crafted Experiences, bringing together local artisans, chefs, and producers to create immersive, place-based offerings. By working closely with Sonoma County’s creative community, Appellation connects guests directly with the people and processes behind the region’s food, wine, and craftsmanship. These curated, hands-on experiences go beyond traditional hospitality, allowing guests to learn from winemakers, chefs, and artisans while engaging more deeply with local culture. Each experience is thoughtfully designed to be both educational and enjoyable, often paired with culinary creations from co-founder Chef Charlie Palmer and wines from nearby producers. Through these collaborations, Appellation supports local makers while offering guests a more meaningful and memorable connection to the destination.

North Maker Arts District

The NoMAD District, led by a collective of Healdsburg merchants including Maison Smith, Craftwork, and Costeaux, demonstrates the power of collaboration in shaping a stronger tourism experience by uniting independent businesses under a shared identity and transforming a lesser-known area into a vibrant destination that expands Healdsburg’s walkable footprint beyond the Plaza. Through a unified vision and coordinated marketing efforts, the district encourages visitors to explore further while showcasing a diverse mix of design, art, retail, and dining. This collective approach highlights Sonoma County’s maker culture and offers a more immersive, authentic experience for travelers, and in doing so, the NoMAD District has strengthened the local economy and enhanced the overall visitor journey as a standout example of partnership-driven success.

Sonoma County Winegrowers and San Francisco Giants

Through a dynamic partnership between Sonoma County Winegrowers and the San Francisco Giants Wine Club, the first wine club in Major League Baseball, Sonoma County wines have been introduced to thousands of fans through a creative collaboration that celebrates two iconic Northern California brands. By featuring Sonoma County vintners through exclusive wine offerings, storytelling, events, and fan experiences, the partnership has elevated regional awareness while creating new opportunities for local wineries to reach engaged consumers. This innovative program blends the passion of baseball with the excellence of Sonoma County wine country, driving visitation, strengthening industry connections, and showcasing the region on a national stage.

Champion of the Industry

Recognizes an individual or organization that has actively supported, advocated for, or strengthened Sonoma County’s hospitality industry. Champions may include service providers, public organizations, advocates, or hospitality professionals whose work uplifts the industry as a whole.

Lindsay Darrimon, Proprietor, Beaux Maison and VP, Sonoma County Coalition of Hosts

Lindsay Darrimon has dedicated her career to strengthening Sonoma County’s hospitality landscape through leadership, advocacy, and operational excellence. Through her work with the Sonoma County Coalition of Hosts, she advocates for balanced regulations for short term rentals that prioritize safety, community standards, and sustainable growth. Additionally, her expertise in permitting helps both policymakers and property owners navigate complex requirements to ensure compliance and support economic opportunity. At Beaux Maison, she elevates the guest experience by creating high-quality stays that showcase local products and businesses, and across all her work, Lindsay’s knowledge, leadership, and commitment continue to enhance Sonoma County as a premier destination.

Margaret Grahame, Project and Community Manager, Timber Cove Resort

Margaret Grahame of Timber Cove Resort exemplifies what it means to be a true Champion of the Industry through her leadership, advocacy, and deep commitment to the Sonoma County hospitality community. In her role as Project and Community Manager, she serves as a vital connector between her property, local partners, and the broader tourism landscape, consistently working to strengthen relationships and elevate the region as a whole. Margaret is a passionate believer in collaboration and approaches her work with the understanding that shared success benefits the entire community. She actively supports regional initiatives, engages in partnerships, and contributes her time and energy to efforts that highlight the unique character of Sonoma County. Known for her thoughtful and inclusive approach, she brings people together in meaningful ways and ensures that diverse voices are represented. Through her dedication, collaborative spirit, and commitment to the long-term vitality of the region, Margaret continues to make a lasting and positive impact on the hospitality industry.

Oded Shakked, Winemaker/Owner, Longboard Vineyards

Oded Shakked is a dedicated leader whose ongoing contributions continue to strengthen the local hospitality and wine community, remaining steady and committed through both challenging and successful times while consistently supporting his team, peers, and the broader community with humility and resilience. He is an active supporter of numerous local causes, including youth programs, animal welfare, environmental efforts, hunger relief, and the arts, and through his boutique winery and event venue, he regularly contributes resources that help organizations raise funds and bring people together, demonstrating a deep investment in community well-being. Oded leads with integrity, encouraging those around him and fostering an environment built on respect and trust, and his actions reflect a genuine commitment to giving back while making a lasting and meaningful impact on the region.

Visitor Center Program of the Year

Honors a campaign, program, tour, publication, event, or initiative produced by a Sonoma County Visitor Center that enhanced the visitor experience.

California Welcome Center, Santa Rosa

The California Welcome Center – Santa Rosa has elevated the visitor experience through updated listings, refreshed photography, and improved accessibility via the Visit Santa Rosa website, all while navigating complex licensing requirements to ensure official standards were met. The California Welcome Center also developed Peanuts on Parade, an interactive map that allows visitors to easily explore Peanuts statue locations, encouraging travel throughout the region and increasing engagement, community pride, and support for local tourism. With the introduction of the Peanuts program, the California Welcome Center continues to build on this momentum, offering visitors an even more dynamic and memorable experience.

Russian River Chamber of Commerce & Visitors Center

The Russian River Chamber of Commerce & Visitor Center serves as an essential hub for both visitors and residents of West Sonoma County, welcoming travelers as a gateway to the redwoods, the Russian River, and the Sonoma Coast while providing valuable information that helps them explore the region’s natural beauty and local businesses. Beyond assisting visitors, the center is also a trusted resource for residents, offering information on local events, activities, and community resources that help keep people connected. It plays a key role in promoting and supporting regional events through consistent outreach and communication, helping drive attendance and support for local businesses. Through its dedication to hospitality, community connection, and regional promotion, the Russian River Chamber of Commerce & Visitor Center continues to be an invaluable asset to the Russian River community and the greater West Sonoma County area.

Windsor Chamber of Commerce and Visitors Center

The Windsor Chamber of Commerce & Visitors Center has taken an intentional approach to welcoming visitors with their Welcome Kit. The Welcome Kit has become a highly effective tool for enhancing the visitor experience, with each kit thoughtfully curated to include maps, event information, and recommendations that help guests explore Windsor and Sonoma County with ease and confidence. What sets the program apart is its intentional approach to accuracy and representation, ensuring materials reflect current events, seasonal offerings, and a diverse range of local businesses, encouraging deeper engagement while supporting the local tourism economy. Through strong organization, attention to detail, and a clear understanding of visitor needs, the program has evolved into a meaningful and impactful resource that connects visitors to the region in a lasting way.

Visitor Center Volunteer/ Staff Member of the Year

Recognizes a Visitor Center volunteer or staff member who consistently delivers exceptional service and creates memorable experiences for visitors.

Denyce Carillo, Windsor Chamber of Commerce and Visitors Center

Denyce Carrillo is a standout member of the Sonoma County visitor services community, exemplifying the highest standards of hospitality and care through her extensive knowledge of the region and her ability to confidently guide visitors on everything from activities and transportation to lodging, dining, and events. She consistently provides thoughtful, accurate, and personalized recommendations that enhance each guest’s experience, while her genuine warmth and enthusiasm create an inviting environment that encourages exploration and discovery. Her approach leaves a lasting impression and often inspires repeat visits, and her impact extends beyond visitors as she has built strong relationships within the local community. Denyce’s dedication, professionalism, and passion for helping others make her a truly deserving recipient of this recognition.

Brianna Gilliam, California Welcome Center, Santa Rosa

Brianna plays an essential role in ensuring the California Welcome Center – Santa Rosa remains a vibrant and reliable resource for visitors. Her dedication extends beyond her daily responsibilities, as she actively seeks out new information and maintains a strong understanding of the entire county. With visitors asking about destinations across Sonoma County, she consistently provides knowledgeable and well-rounded recommendations. She approaches each day with enthusiasm, professionalism, and a genuine desire to create meaningful visitor experiences. Brianna ensures every guest feels welcomed, informed, and excited to explore, often offering thoughtful suggestions tailored to their interests.

Beverly Harris, Sonoma Valley Visitors Bureau

Beverly Harris has been a dedicated volunteer with the Sonoma Valley Visitors Bureau for more than 12 years, consistently demonstrating a welcoming spirit and genuine passion for hospitality. Known for her positive disposition, she brings warmth and enthusiasm to every interaction, whether assisting visitors, supporting staff, or helping with daily operations. Her commitment extends beyond the visitor center, as she actively represents Sonoma Valley at community events. Beverly takes pride in helping visitors feel oriented and connected, often going out of her way to assist those exploring the Sonoma Plaza. Her kindness, energy, and dedication make her a true ambassador for the region and a valued presence in the community.

Matt Villano to M.C. Stars of the Industry

matt villano headshot Matt Villano is a writer, editor, and storyteller who has lived in Sonoma County for 18 years. He has written articles for media outlets including The New York Times, The Wall Street Journal, CNN, AFAR, Travel + Leisure, AAA, and the San Francisco Chronicle. He covers the county with regular features in the Press Democrat and is currently co-authoring a book about the region with Chef Charlie Palmer. Villano also produces online interviews for Being Patient, an online news site that spotlights Alzheimer's disease research. In his free time, Villano can be seen doting on his three daughters or waddling around as a sentient wine bottle named Matty Vino.

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2025 Stars of the Industry Finalist

Front of House - Manager Finalists

Benjamin Lenhard, Assistant Front Office Manager, The Lodge at Bodega Bay (Winner)
Kat Prescott, Tasting Room Manager, Head Events Coordinator & Facilitator of Fun, Griffo Distillery
Travis Schimmer, Estate Sales Manager, Croix Estate

Front of House - Non-Manager Finalists

Teresita "Tess" Coffill, Front Desk Associate, Courtyard Marriott Santa Rosa (Winner)
Kenneth “KJ” Johnson, Banquet Captain, Montage Healdsburg
Season Leef, Wine Ambassador, MacRostie Winery & Vineyards

Heart of House - Manager Finalists

Garrett Fogle, Director of Property Operations, DoubleTree by Hilton Sonoma Wine Country
Ed Loftesnes, Maintenance Manager, Timber Cove Resort (Winner)
Tyler Osburg-Head, Estate & Sales Manager, Martin Ray Vineyards & Winery

Heart of House - Non-Manager Finalists

Guillermo Medina, Busser, Cattlemens (Winner)
Floridalma Recibis, Housekeeper, The Astro Motel
Janet Sheehan, Sous Chef, Hamel Family Wines

Rising Star Finalists

Julianne Culley, Manager of Membership & Visitor Experience, Sonoma Botanical Garden (Winner)
Annabel Nygard, Private Events Sales Director, Santa Rosa Golf & Country Club
Whitney Sargis, Hospitality Associate, Bella Vineyards + Wine Caves

Customer Experience Finalists

St. Francis Winery & Vineyards
Snoopy’s Home Ice (Winner)
W.C. Lodging - a family-owned vacation rental management company

Lodging Property of the Year Finalists

AutoCamp Sonoma
Flamingo Resort & Spa (Winner)
Timber Cove Resort

Community Enrichment Finalists

Goodness Gracious Catering
Healdsburg Prune Packers Baseball Club
St. Francis Winery & Vineyards (Winner)

Best Tourism Partnership Finalists

J Vineyards & Winery and grantLOVE (Winner)
Santa Rosa Beer Passport
Taste West County

Champion of the Industry Finalists

Charles M. Schulz Sonoma County Airport
Duskie Estes
Mitote Food Park (Winner)

Visitor Center Program of the Year Finalists

Armstrong Woods State Natural Reserve Visitor Center (Winner)
California Welcome Center Santa Rosa
Sonoma Coast Visitors Center

Visitor Center Volunteer/Staff Member of the Year Finalists

Al Ferrando, Petaluma Visitor Center
Alice Hunter, Russian River Chamber of Commerce & Visitor Center (Winner)
Janice Stites, Sonoma Valley Visitors Bureau

Accredited Hospitality Professional Champion

Danni Randolph, Home2 Suites by Hilton – Petaluma

Legacy Award Winners

Thomas Becker, Incorporator
Percy Brandon, Incorporator
Don Buttaro (represented by Thera Buttaro), Incorporator
Kate Caldwell, Incorporator
Bill Carson, Incorporator
Paul Kelley, Former District 4 Sonoma County Supervisor
Ben Stone, Former Executive Director, Economic Development Board
Joe Horak, Former Staff Member, Economic Development Board
Bill Arnone, Legal Counsel

2024 Stars of the Industry Finalists

Front of the House Finalists

Allyson Etherington, Server, The Red Grape
Liam Richardson, Host/Busser/Greeter/Buddy, Torches (Winner)
Rob Saccuzzo, Tap Room Manager, Old Caz Beer

Heart of the House Finalists

Jorge Garcia, Banquet Set-Up Houseman, DoubleTree by Hilton Hotel Sonoma Wine Country (Winner)
Kim Navarro, Skating Director, Snoopy’s Home Ice
Eddie Poli, Director of Engineering, Hyatt Regency Sonoma Wine Country