The Sonoma County Tourism Travel Trade team is a resource for travel trade, tour operators and travel agents around the world. Our tour and travel professionals can help you build the best itinerary for your groups and FITs. With our help, your customers will be sure to find the right Sonoma County experience. Sonoma County is excited to welcome national and international groups back.
In Sonoma County, there’s always a place at our table. A place to connect with the land. And also, with each other. All just 30 miles/48 kilometers north of San Francisco. Discover one of California’s top food and wine destinations, home to more than 425 wineries, hike among towering redwoods, marvel at the stunning Pacific Coast and get to know inviting small towns. Or, just sit back and take it all in. Because here, you’re free to go your own way. And we wouldn’t have it any other way. Life opens up in Sonoma County.
- Toolkit & Services for Travel Trade
- Sonoma County Travel PRO training program
- Group Itineraries
- Current Update on the Coronavirus and Travel to Sonoma County
Travel Trade Guide
Sonoma County Tourism is here to help with your tour planning. View our Travel Trade eGuide now.
Explore travel ideas for luxury vacations in Sonoma County
Sonoma County Visitors Guide
Sonoma County Calendar of Events
Experience all that Sonoma Country has to offer with a heartfelt welcome from the people who have a passion for food, wine, art, and so much more. This national and international first-class...
We are here to help with the planning of your group's trip to Sonoma County with complimentary services that will open up a host of options and save you time. Sonoma County welcomes the travel trade...
Sonoma County lies just 45 min from San Francisco's Golden Gate Bridge in California's beautiful wine country. Our Tour & Travel specialist can assist you in all aspects of visits to Sonoma County...