table dinner in the vineyards

Welcome to Sonoma County: Travel Trade

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Sonoma County welcomes all with a relaxed and genuine vibe found in delightful small towns, intimate tasting rooms, and in every interaction with locals.  Come see how life opens up by exploring the redwoods, wineries and cuisine, art, and gardens. We even offer vineyard hikes and hot air ballooning – and of course, premium shopping.

Our tour and travel professionals can help you build the best itinerary for your groups and FITs. With our help, your customers will be sure to find the right Sonoma County experience.

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Life Opens Up in Sonoma County,…
Get more than a taste. There’s much to explore here in the heart of wine country. Come, take in the simple pleasures and natural wonders of Sonoma County.
Sonoma County Travel Trade Guide
Learn About Sonoma County Travel Trade

Your group tour possibilities are abundant. Sonoma County Tourism is here to help with your tour planning. View our Travel Trade eGuide now.

Visitor Guide and map
Sonoma County Visitors Guide
Wine country Picnic Day
Sonoma County Calendar of Events