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Welcome to Sonoma County: Travel Trade

The Sonoma County Tourism Travel Trade team is a resource for travel trade, tour operators and travel agents around the world. Our tour and travel professionals can help you build the best itinerary for your groups and FITs. With our help, your customers will be sure to find the right Sonoma County experience. Sonoma County is excited to welcome national and international groups back.

In Sonoma County, there’s always a place at our table. A place to connect with the land. And also, with each other. All just 30 miles/48 kilometers north of San Francisco. Discover one of California’s top food and wine destinations, home to more than 425 wineries, hike among towering redwoods, marvel at the stunning Pacific Coast and get to know inviting small towns. Or, just sit back and take it all in. Because here, you’re free to go your own way. And we wouldn’t have it any other way. Life opens up in Sonoma County.

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Travel Trade Guide

Sonoma County Tourism is here to help with your tour planning. View our Travel Trade eGuide now.

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Luxury Guide

Explore travel ideas for luxury vacations in Sonoma County

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Adventure Guide

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Sonoma County Visitors Guide

Wine country Picnic Day

Sonoma County Calendar of Events

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Life Opens Up in Sonoma County
There’s much to explore here in the heart of wine country.