Welcome to Sonoma County
Sonoma County welcomes investors and developers seeking thoughtful, market-driven opportunities in one of California’s most established visitor destinations. With strong year-round demand, a diverse mix of leisure and group travel, and a reputation built on quality experiences, the county offers compelling potential for hotel, resort, and visitor-facing business development. Our communities understand the value of tourism as an economic driver and support projects that align with local character, sustainability, and long-term vitality.
This page is designed to support informed investment decisions. You’ll find data-driven insights on market performance, seasonality trends, and visitor demand, along with community profiles that break down opportunities by city and sub-region. Additional resources highlight infrastructure, access, and the broader business environment that shapes development potential across Sonoma County. Whether you are evaluating a new hospitality concept, expanding an existing portfolio, or exploring experiential offerings, these tools provide the context needed to assess feasibility, identify opportunity, and engage with Sonoma County as a strategic place to invest.
If you have questions or would like additional information please contact us and we will support you.
490,000
Population
%%
Demographic
##
Sq. Miles or Acres
Seasonality/ Weather
Air Services
Located in Santa Rosa
65 miles to Santa Rosa
65 miles to Santa Rosa
100 miles to Santa Rosa
100 miles to Santa Rosa
City/ Town Details
Sonoma County Research
$2.4 Billion
Total Visitor Spending
22,502
Sonoma County Leisure & Hospitality Jobs
$218 Million
State & Local Tax Revenue
Generated by Visitor Spending
Additional Research
Existing Hotel Brands and Partnerships
Major Wine Brands and Groups
