Celebrating the spirit of Pride Month in Sonoma County

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Located just 30 miles from San Francisco, Sonoma County has long been a popular destination for LGBTQ+ travelers. From openly gay winemakers to LGBTQ+ tour companies to unique events like Gay Wine Weekend, Sonoma County is an open and welcoming destination. And summer couldn’t be a better time to experience it all, kicking off with Pride Month in June. Below, discover a few of the great events, experiences and activities to celebrate Pride Month in Sonoma County.


Sonoma County Pride

This year’s theme, “Beyond the Rainbow: Surviving, Reviving, and Thriving”, takes inspiration from The Wizard of Oz to offer renewal and support to the LGBTQ+ community. A month-long series of COVID-19 aware micro-events in varied venues will take place throughout Sonoma County, offering activities for all ages and abilities. For more information, visit the Sonoma County Pride website.

Gay Wine Weekend

One of Sonoma County's most popular events, Gay Wine Week, now becomes Gay Wine Weekend(s). 2021 brings smaller, safer and more socially responsible events over a 12-week-period, including Twilight Time at Chateau St. Jean, Afternoon Delight at Three Sticks, Art, Wine & Bubbles at The Donum Estate, and Mix & Mingle at MacRostie Winery. Participation is limited at each event. A portion of ticket sales will benefit LGBTQ+ non-profits.

Lazy Bear Weekend

This year marks the 25th anniversary of Lazy Bear Weekend. Celebrate the 25th anniversary of Lazy Bear Weekend in Guerneville from July 26 - August 2. All attendees must be pre-registered, with bear tags available for purchase on their website. All profits go to charity, with Lazy Bear Weekend having raised nearly $2 million over the years.

View more events on our events calendar.


Equality Vines

Founded by Matt Grove and Jim Obergefell, Equality Vines partners with organizations dedicated to equality by making per-bottle cash donations directly to organizations. If the name sounds familiar, that's because Jim Obergefell became the lead plaintiff in the landmark Supreme Court case that legalized same-sex marriage across the United States in 2015. With labels like The Decision Pinot Noir and 2019 Rose the Riveter, Equality Vines presents premium wines to benefit equality for all.

Mercury Wine

Brad Beard, founder of Mercury Wine in Geyserville, is one of Sonoma County's openly gay winemakers. Founded in 2009, Mercury Wine focuses on grapes from the Alexander Valley and specializes in Bordeaux, Rioja and Rhone-style blends, and esoteric white wines. Visit Mercury Wine's tasting room in downtown Geyserville for outdoor tastings.

Picture of winemaker, Brad Beard, holding a glass of wine next to his dog

Gary Farrell Vineyards and Winery

Winemaker Theresa Heredia, another openly gay winemaker, has been at Gary Farrell for almost 10 years, working with vineyards that are known for exceptional fruit while practicing site-specific winemaking. Located in the heart of the Russian River Valley, Gary Farrell is known for its Pinot Noir and Chardonnay roots, producing wines of balance, elegance and varietal expression. Visit their Russian River Valley tasting room for a tasting in their contemporary tasting salon or on their shaded terrace high above the Russian River.


Rainbow Cattle Company

Finally, there's great nightlife opportunities to celebrate pride in Sonoma County. Located on Main Street in Guerneville, Rainbow Cattle Company opened its doors in 1979 as "everyone's good time saloon." Known as "Sonoma County's Gay Playground," Rainbow Cattle Company serves festive cocktails, good times, and new memories. For years, Rainbow Cattle Company has been giving back to local charities as part of a Giveback Tuesday event. Since starting it, they've raised more than $75,000 for local charities.

Crushers of Comedy

Founders Lisa and Carlee Pidge produce world-class stand-up comedy at world-class wineries across Sonoma County. In addition to live shows throughout the summer, Crushers of Comedy is performing a Pride 2021 Comedy Show at Deerfield Ranch Winery on June 18. Visit their website for the latest upcoming events.

Group of three happy friends together at Laugh Cellar