A group of people sits at a dinner party next to a vineyard

What's New in Sonoma County

Find out about Sonoma County's many new and changing tourism-related businesses, activities, and events by browsing through our What's New items! 

Find the most recent What's New release here.

What's New

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A clutch says Be, Live, and Do Great
April 1, 2021

Hazel Atelier Opens in Guerneville

Shop ethically in a new collaborative retail space that has opened in downtown Guerneville, and discover sustainably crafted apparel, home décor, and furnishings. The motto at Hazel Atelier is...

Many happy plants on display
April 1, 2021

Botany Zhi is a Jungle

In downtown Santa Rosa, pedestrians are beginning to carry enviously beautiful houseplants in their arms as they return to their cars. Follow the trail to Botany Zhi, an eclectically chic jungle...

Wild Honey Full Logo 300dpi.png
November 20, 2020

Wild Honey Mercantile

Peruse through the new mecca of all things Sonoma County cool at Montgomery Village’s newest boutique, Wild Honey Mercantile, where the shop is buzzing with products created by local designers...