In a world where change is a constant, but destination marketing is locked in a "sea of sameness," Sonoma County Tourism has been working to find a way to transform the way we market and message our destination. With the ongoing evolution in the wine industry, the rise of artificial intelligence and an increasingly challenging socio-economic landscape, SCT will provide insights into how the industry, our sales and marketing efforts and your relationship with your customers can and must transform.
Join us for our annual meeting, October 1, to hear insights from industry leaders, participate in conversations among thought leaders and gain information that can help transform your business.
$60 early bird | $75 thereafter
Early bird pricing available through September 11
Schedule of Events
Board Meeting: 10:30 a.m. - 12:30 p.m.
General Session: 1:00 - 3:00 p.m
Featured Speakers:
Rick Steves, American Travel Writer
Jamie Knee, Petite Wine Traveler
Breakout Sessions: 3:15 - 4:00 p.m.
Breakout Sessions: 4:15 - 5:00 p.m.
Wine Reception: 5:00 - 6:00 p.m.
Date: October 1, 2026
Location: DoubleTree by Hilton Hotel Sonoma Wine Country
One Doubletree Drive, Rohnert Park, CA 94928
Featured Speakers
Rick Steves
Rick Steves is a popular public television host, a best-selling guidebook author, and an outspoken activist who encourages Americans to broaden their perspectives through travel. He is the founder and owner of Rick Steves' Europe, a travel business with a small-group tour program that brings more than 30,000 people to Europe annually. Rick lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.
Jamie Knee
Jamie Knee is an award-winning wine travel writer, global presenter, Contributing Writer for Decanter, Forbes Travel Guide Speaker, and founder of Petite Wine Traveler. Through her Wine as a Passport platform, she explores how wine, food, culture, and sense of place inspire deeper travel experiences. She is a 2026 Wine Travel Awards winner and has been named one of the Top 50 Most Influential Women in Wine and Hospitality.
We thank our sponsors for their support
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Gold Sponsors:
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