July 15
9:00 a.m. - 1:00 p.m.
SEVEN SECRETS OF INCLUSIVE HOSPITALITY EDUCATION SESSIONS
Join the 75+ professionals recently trained on Seven Secrets of Inclusive Hospitality, a globally informed training developed by HospitableMe, making Sonoma County the first destination in the world to offer the program at this scale. Rooted in research across 17 traveler identities, this program offers practical tools to engage create respectful experiences for every guest, no matter their background, needs, or perspective. Your team will gain a shared language and simple, actionable skills they can put into practice right away. Together, we can set Sonoma County apart as a destination where every visitor feels seen, heard, and genuinely welcomed.
Look for future dates in September, October, January, March and May
No cost to attend. Only need to select one session.
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com
July 21
9:00 a.m. - 10:30 a.m.
PARTNER EDUCATION SESSION: HOW TO PARTNER WITH SONOMA COUNTY TOURISM (SCT)
We will cover all the ways you can partner with SCT. Understand the departments, the programming and tools available, who in the team to connect with, what SCT does as an organization, and how we are marketing the destination.
No cost to attend.
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com
August 4
11:00 a.m. - 12:30 p.m.
SONOMA COUNTY TOURISM GOVERNANCE COMMITTEE MEETING
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com
August 12
1:00 p.m. - 2:30 p.m.
SONOMA COUNTY TOURISM MARKETING COMMITTEE MEETING
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com
August 13
1:00 p.m. - 2:30 p.m.
SONOMA COUNTY TOURISM COMMUNITY ENGAGEMENT COMMITTEE MEETING
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com
3:00 p.m. - 4:30 p.m.
SONOMA COUNTY TOURISM VACATION RENTAL COMMITTEE MEETING
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com
August 18
9:00 a.m. - 10:30 a.m.
PARTNER EDUCATION SESSION: SUSTAINABLE EVENT PRACTICES & RESOURCES
Join us in August for a first-hand insight by the team from Sonoma County Farm Trails & Gravenstein Apple Fair and how they meet their zero waste goals. Learn how to incorporate these tools and resources into your own events and daily business.
No cost to attend.
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com
August 24
3:30 p.m. - 5:00 p.m.
SONOMA COUNTY TOURISM FINANCE AND LEGAL COMMITTEE MEETING
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com
August 26
SONOMA COUNTY TOURISM EXECUTIVE COMMITTEE MEETING
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com
3:00 p.m. - 5:00 p.m.
SONOMA COUNTY TOURISM BOARD OF DIRECTORS MEETING
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com
September 3
9:30 a.m. - 11:30 a.m.
RAPID CONNECTIONS
Quick Chats. Big Opportunities. Intentional Pairings
This event is designed to help you forge meaningful B2B partnerships, explore potential opportunities, and collaborate with fellow businesses in the tourism industry.
No cost to attend.
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com
September 9
9:00 a.m. - 1:00 p.m.
SEVEN SECRETS OF INCLUSIVE HOSPITALITY EDUCATION SESSIONS
Join the fast-growing group of professionals recently trained on Seven Secrets of Inclusive Hospitality, a globally informed training developed by HospitableMe, making Sonoma County the first destination in the world to offer the program at this scale.
Rooted in research across 17 traveler identities, this program offers practical tools and perspectives to help your team create more meaningful, welcoming guest experiences, driving stronger connections, repeat visits, and lasting word-of-mouth.
Look for future dates in 2027 for January, March and May
No cost to attend. Only need to select one session.
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com
September 15
9:00 a.m. - 10:30 a.m.
PARTNER EDUCATION SESSION: MAXIMIZING YOUR HOSPITALITY HUB
If you are new to accessing the Hospitality Hub or sign in often, join us to get familiar and see some of the latest updates! Accurately tag your business, promote events & offers & other tips. Bring your computer as this will be an immersive hands-on, live opportunity to update your listing with images, descriptions-all to keep your business top of mind!
No cost to attend.
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com
October 1
Save The Date
ANNUAL MEETING
More information and times coming soon, along with registration.
DoubleTree by Hilton Hotel Sonoma Wine Country: One Doubletree Drive, Rohnert Park, CA 94928
More information: CommunityEngagement@sonomacounty.com
October 15
9:00 a.m. - 1:00 p.m.
SEVEN SECRETS OF INCLUSIVE HOSPITALITY EDUCATION SESSIONS
Join the fast-growing group of professionals recently trained on Seven Secrets of Inclusive Hospitality, a globally informed training developed by HospitableMe, making Sonoma County the first destination in the world to offer the program at this scale.
Rooted in research across 17 traveler identities, this program offers practical tools and perspectives to help your team create more meaningful, welcoming guest experiences, driving stronger connections, repeat visits, and lasting word-of-mouth.
Look for future dates in 2027 for January, March and May
No cost to attend. Only need to select one session.
3558 Round Barn Blvd., Suite 112, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com