Valley of the Moon Winery

Partner Events

Sonoma County Tourism's information page for industry events, seminars and workshops for the local tourism and hospitality industry.

Stars of the Industry

Sonoma County Tourism will be celebrating the best and brightest in Sonoma County's tourism and hospitality industry at the 2022 Stars of the Industry Awards on Tuesday, May 3 at 5pm at the Flamingo Resort & Spa. 

To view past event, click here

Ongoing Event: The Hospitality Collaborative

The Hospitality Collaborative is a recurring program that takes place in a different municipality of Sonoma County for each event. SCT invites one:

  • lodging property
  • restaurant
  • winery, brewery, cidery, or distillery
  • attraction, retailer, or other
  • and the local chamber of commerce

One of the businesses acts as the host site, with the other four business representatives and Sonoma County Tourism staff meeting at that site. After a brief tour, each visiting business presents information on their company. This program is a great way for SCT to learn more about our hospitality partners, identify any difficulties they may be experiencing, and determine ways in which we can be of assistance.

If you would like to be considered for participation in a future Hospitality Collaborative event, please email Devin McConnell at [email protected].

Past Events:

Marketing Trends – What is “Responsible” Tourism Marketing and learn about SCT’s 2022 Publications Advertising Program Opportunities, October 2021

Over the past several years, numerous tourism businesses have made a commitment to be more socially responsible and inclusive in how they approach their communities as well as their marketing. But finding tangible ways to take action has been more challenging. In this session, we will share some trends and specific examples of how you can develop a more inclusive media strategy, target consumers that mirror your community’s values and create a welcoming digital environment for people with accessibility challenges. Take advantage of SCT’s valuable audience and learn about the 2022 Publications Advertising Program Opportunities.

Partners are welcome to access a recording of the webinar here using passcode: 5x?qCg@G  

Tripadvisor Partner Education Session, December 2020

Sonoma County Tourism hosted a succinct 23-minute training with Tripadvisor’s Todd Skelton, who presented valuable information on how to best utilize free listings on the world’s largest travel platform. Skelton discussed recent travel trends and provided an overview of the Travel Safe Initiative for businesses to promote safety measures to create stronger consumer confidence with travelers.

Partners are welcome to access a recording of this educational session, free of charge, through our Hospitality Hub.

Photography 101 Partner Education Session, November 2020

Sonoma County Tourism was pleased to offer a free hands-on partner education session on photography. Led by Sonoma County Tourism’s director of brand development, Spencer Spellman, this session included helpful tips and tricks, how-tos, and information for partners looking to upgrade their photography.

Partners are welcome to access a recording of this educational session, free of charge, through our Hospitality Hub.

SCT's Annual Meeting, September 2020

Sonoma County Tourism’s 2020 Annual Meeting was held virtually over Zoom the morning of September 23. Presentations from the meeting can be accessed here.