December 11

3:00 p.m. - 5:00 p.m.

SONOMA COUNTY TOURISM EXECUTIVE COMMITTEE MEETING

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com

December 18

3:00 p.m. - 5:00 p.m.

SONOMA COUNTY TOURISM BUSINESS DEVELOPMENT COMMITTEE MEETING

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com

January

ANNOUCEMENT

Lookout for our 6th Annual Stars of the Industry nominations to open at the end of January! Start thinking of the best and brightest who you think deserves to shine and be recognized at the annual event! Event date will be announced soon and will be held in May 2026.

More information: CommunityEngagement@sonomacounty.com

January 13

10:00 a.m. - 11:00 a.m.

SONOMA COUNTY TOURISM REVENUE GENERATION COMMITTEE MEETING

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com

11:00 a.m. - 12:30 p.m.

SONOMA COUNTY TOURISM GOVERNANCE COMMITTEE MEETING

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com

January 20

9:00 a.m. - 10:30 a.m.

PARTNER EDUCATION SERIES: 2026 - TOP SCT NEW YEARS RESOLUTION

Ring in the new year with the top must-know insights from the SCT team.

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com

January 21

1:00 p.m. - 2:30 p.m.

SONOMA COUNTY TOURISM MARKETING COMMITTEE MEETING

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com

January 22

9:00 a.m. - 12:00 p.m.

CVENT MORNING SESSION - HOTEL PARTNERS

Cvent is one of the industry’s leading event and hospitality technology platforms, widely used by meeting planners, travel advisors, and organizations to research destinations, source venues, and submit group RFPs. Join us for this important, business-driving, complimentary training.

Space is limited; time may vary slightly but will update registrants; snacks & beverages provided

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: sales@sonomacounty.com

1:00 p.m. - 4:00 p.m.

CVENT AFTERNOON SESSION - NON-HOTEL PARTNERS

Reposit, a newly launched platform acquired by Cvent. Reposit is designed to support venues, wineries, activities, and experiential partners by providing greater visibility to meeting planners and travel professionals seeking unique offsite options, group experiences, and event-ready spaces. Join us for this important, business-driving, complimentary training.

Space is limited; time may vary slightly but will update registrants; snacks & beverages provided

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: sales@sonomacounty.com

January 26

3:30 p.m. - 5:00 p.m.

SONOMA COUNTY TOURISM FINANCE AND LEGAL COMMITTEE MEETING

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com

January 28

3:00 p.m. - 5:00 p.m.

SONOMA COUNTY TOURISM BOARD OF DIRECTORS MEETING

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: jquigley@sonomacounty.com

February 17

9:00 a.m. - 10:30 a.m.

PARTNER EDUCATION SERIES: TBD

Registration Opening Soon

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com

February 26

9:30 a.m. - 11:30 a.m.

RAPID CONNECTIONS

Join us for our quarterly event designed to help you forge meaningful B2B partnerships, explore potential opportunities, and collaborate with fellow businesses in the tourism industry.

400 Aviation Blvd., Suite 500, Santa Rosa, CA 95403
More information: CommunityEngagement@sonomacounty.com