Sonoma County Tourism and Old Caz Unveil “Beer Country” IPA
New West Coast IPA Celebrates Sonoma County’s Craft Beer Culture and Redefines Wine Country
SANTA ROSA, CA— In celebration of Sonoma County’s rich culture and diverse flavors, Sonoma County Tourism and Old Caz Beer have partnered to introduce: Beer Country, a limited-edition West Coast IPA crafted to highlight the region’s laid-back and adventurous spirit.
Developed in support of Sonoma County Tourism’s THIS IS WINE COUNTRY campaign, Beer Country invites locals and visitors alike to expand their perception of Wine Country. This bold brew celebrates the inclusive, unpretentious, and distinctly local vibe that makes Sonoma County like nowhere else.
Brewed with ingredients sourced from across the West Coast, Beer Country balances flavorful hops with a lower ABV, making it a fitting companion after a day of exploring Sonoma County’s mountains, coastline, redwood forests, and town squares. The can’s label offers a visual journey through these iconic landscapes, capturing the diversity of experiences that define the destination.
“Beer Country captures the essence of our campaign,” said Frank Filice, Vice President of Marketing and Brand for Sonoma County Tourism. “It’s rooted in place, full of personality, and reflects the range of experiences that make Sonoma County so special.”
The beer officially debuted this past weekend at Old Caz’s Rohnert Park taproom. In true Old Caz fashion, the launch event was casual, community-focused, and full of flavor, featuring local food trucks with custom dishes priced to encourage mixing, sampling, and connection. The festive atmosphere welcomed locals and visitors alike in a celebration of great beer and the county’s collaborative spirit.
“When Sonoma County Tourism approached us about Beer Country, it just clicked,” said Rob Saccuzzo, General Manager of Old Caz Beer. “We wanted to create something that felt authentic to this place—creative, collaborative, and a little irreverent. This beer is our love letter to Sonoma County.”
This collaboration reflects the intersection of two central pillars of Sonoma County’s identity: tourism and craft beverage innovation. With Beer Country, Sonoma County Tourism and Old Caz Beer raise a glass to a broader, more inclusive vision of Wine Country: one that welcomes all tastes, all travelers, and all kinds of adventure.
About Sonoma County Tourism
Sonoma County Tourism serves as the official destination stewardship organization for California’s Sonoma County. Dedicated to cultivating a vibrant economy through inclusivity, sustainability, and community connections, SCT promotes the region as a welcoming haven for everyone. Learn more about the organization’s innovative work to enhance the local economy responsibly: https://www.sonomacounty.com/partners/about-sonoma-county-tourism/
About Old Caz Beer
Founded in Rohnert Park, Old Caz Beer is known for its adventurous brews, laid-back vibe, and commitment to community. The brewery takes inspiration from the rugged charm of Old Cazadero Road, crafting beers that reflect the bold, authentic character of the region. To find out more visit: https://www.oldcaz.com/oldcazbrewerystory
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For additional details, media inquiries, or partnership opportunities, please contact:
Birgitt Vaughan or Chris Vomvolakis
Sonoma County Tourism
publicrelations@sonomacounty.com