Pause & EffectHere in Sonoma County, Life Opens Up with experiences that connect you to nature, as well as to each other. Taking the time to pause isn’t just good for us as humans. It’s good for the environment, too. When you travel, every action is an opportunity to make more sustainable choices and have more meaningful experiences. Every choice—from how you get here to where you stay and what you do—has an effect on Sonoma County.

So, we invite you to pause, even before you play. Because when you take that extra beat, you’ll enjoy a more memorable visit knowing that you had a lasting positive effect on our environment, our community and our future. Every pause has an effect. Discover how a moment of mindfulness in Sonoma County can help you reset, renew, and feel the joy of being more connected than ever. 

Winter specifically in Sonoma County translates to rolling green hills and pastures, the happy yellow color of wild mustard blooms in dormant vineyards, prime whale-watching season, and fresh local Dungeness crab. Since it isn't peak season, you can enjoy unique experiences like behind-the-scenes winery tours, and one-on-one time with the winemaker.

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Pledge to Travel Kindly

We invite you to pledge your support to ‘Traveling Kindly’ across Sonoma County, and choosing to make a...

Kind Travel

Travel Kindly in Sonoma County

The heart that loves travel is the heart that can do good things. Book your next visit to Sonoma County...

Understanding Sustainability

Help our destination in its mission to reach carbon neutrality by offsetting the carbon emissions from your Sonoma County experience. Sonoma County Tourism has partnered with Sustainable Travel International to offer its carbon calculator on our website below. After determining the carbon emissions from your trip, you will have the option to effortlessly purchase carbon offsets from Sustainable Travel International. Doing so will provide you with a personalized certificate verifying the amount of CO2 you offset, and your dollars will go towards meaningful climate projects that meet the most rigorous standards for carbon offsetting. Thank you for traveling green and contributing to the vital work of global climate action.

Green Lodging

What Does Green Lodging Mean?

In order to achieve these multi-pronged efforts toward sustainability, green lodgings might opt to purchase reclaimed building materials, energy-efficient lighting, and low-flow water fixtures. A property's water might be recaptured and used as "gray" water for plants, toilets, etc., or guests might be given the option to reuse their towels and/or linens. Read on to see what specifically makes Sonoma County's green lodgings, well ... green? 

LEED Certification

What Does LEED Certification Mean?

Designed by the U.S. Green Building Council, LEED (Leadership in Energy and Environmental Design) is a green building certification used around the world, for all types of buildings — including a few here in Sonoma County. The LEED certification process helps land developers, architects, and building owners implement practices that decrease a building's environmental footprint and operational costs, increase its energy efficiency, and ensure the productivity, comfort, health and wellbeing of the people who use it. Read more about LEED Certification and how our Sonoma County partners are leading the way. 

Carbon Neutral

What Does Carbon Neutral Mean?

Carbon neutrality is the act of releasing carbon dioxide into the atmosphere, but then offsetting those emissions through carbon sequestration efforts, which is important to limit the effects of climate change. Many Sonoma County farmers, land managers, businesses, and residents are working hard to achieve carbon neutrality here, and happily, visitors to Sonoma County can join in this pursuit. Read on to learn more about carbon, its sequestration, and greenhouse gas emissions, as well as vital ways we can help improve our planet. 

Organic Farming

What Does Organic Mean?

First developed in reaction to environmental pollution caused by the U.S. agricultural industry’s heavy use of toxic fertilizers and pesticides in the first half of the 20th century, organic farming focuses mainly on the strict use of pure, natural products (e.g., composts and meals) derived from mineral, plant, or animal matter. In switching to these natural products, the goal is to encourage biodiversity in the soil web, which will increase the soil's carbon content and strengthen its ability to resist pests, diseases, and erosion, as well as capture and filter water. Read more about what it means to farm, grow and sell organic produce and products.

Regenerative Farming

What Does Regenerative Farming Mean?

Regenerative farming is a way of farming that focuses on the continued improvement of soil health and combating and/or adapting to the effects of climate change. The focus of regenerative farms is on increased biodiversity, the sequestration or preservation of water reserves, building resilience to drought, and helping farmers adapt to a changing climate. It’s a more holistic approach than sustainable farming in that it goes beyond the maintenance of the soil and is more deeply focused on a response to the changing climate in a variety of specific ways. Read on to see how does it differ from sustainable or organic farming and which businesses in Sonoma County are leading the charge or have already paved the way?

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Explore Sonoma County
We invite travelers to open up and experience the subtleties of visiting one of the most stunning corners of America. This couldn't be truer now, as life, and travel, opens…
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