Toolkit for Travel Trade

We are here to help with the planning of your group's trip to Sonoma County with complimentary services that will open up a host of options and save you time. Sonoma County welcomes the travel trade and group tours back!

With such an incredible diversity of experiences, it’s no wonder that Sonoma County is a firm favorite for tour operators and travel agents alike. Planning a group tour, developing a coach series, creating new itineraries, or expanding your FIT programs and products, we invite you to check out this guide for information and ideas. Then contact us for additional resources, partner introductions, video content, high-resolution images, and anything else to make your job easier.

Contact Us

Our Services & Toolkit

Offered Services

  • Distribution of group leads for lodging and tour itineraries
  • Coordinate itinerary planning
  • Transportation
  • Step-on guides
  • Value rates mid-week year round
  • Contact us for assistance with tailoring a Sonoma County experience just for your group


Submit RFP


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Travel Trade Guide

Sonoma County Tourism is here to help with your tour planning. View our Travel Trade eGuide now.

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Luxury Guide

Explore travel ideas for luxury vacations in Sonoma County

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Adventure Guide

Doubletree hotel

Request for Proposal


Access to Photo Gallery

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Sonoma County Visitors Guide

Wine country Picnic Day

Sonoma County Calendar of Events

Watch video
Life Opens Up in Sonoma County
There’s much to explore here in the heart of wine country.