Find out about Sonoma County's many new and changing tourism-related businesses, activities, and events by browsing through our selected What's New items! View and download our complete monthly round up press releases of all What's New items at a glance here.
Latest "What's New"
Winter sets a different rhythm in Sonoma County. The pace softens, and the landscape exhales as valleys and vineyards grow quiet, and vines rest, gathering strength for the season ahead. Rain showers move through our…
Sonoma County shines during the holidays. As vineyards rest for the winter, town squares glow with lights, music, and celebration. Locals and visitors gather for menorah lightings, Christmas markets, and New Year’s festivities that blend…
With the arrival of autumn, Sonoma County begins to glow with vibrant oranges, golden yellows, and deep ambers as our region celebrates the seasonal harvest. Cool mornings carry the scent of crushed grapes and falling…
Summer in Sonoma County ushers in a season of abundance and celebration. It’s the height of the growing season—vineyards thrive, farmers’ markets overflow with fresh produce, and a vibrant lineup of outdoor events brings the…
Spring in Sonoma County signifies a time of renewal as our destination emerges from winter dormancy and bursts into vibrant life. The spring season infuses new energy into local communities, with festivals, events, and outdoor…
As winter settles in, Sonoma County’s landscape transforms into a wonderland with open skies and now dormant vineyards draped in dew-covered vines. Sonoma County wineries invite cozy indoor tastings, where visitors can savor world-class wines…
Sonoma County offers unique holiday experiences that transcend typical tourist destinations. Experience the inviting warmth of Sonoma Wine Country this winter season, where a variety of enchanting activities await to uplift your spirits. With stunning…
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