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Maximize your business with SCT

Sonoma County Tourism works with local businesses, chambers of commerce and visitors centers to make sure potential travelers hear about your business.

By working with Sonoma County Tourism, hospitality businesses enjoy the benefits of extensive sales and marketing programs dedicated to a positive return on investment and increasing overnight stays in Sonoma County.  And most of these programs are offered free.

To learn more about each opportunity, click the links below.

Paid Marketing Opportunities:

Come into Our Office for a 'PIP'

Our Partner Information Programs (PIPs) are a great way for us to learn about your business.

PIPs are done monthly in the Sonoma County Tourism office on a designated day from 9 a.m.-10:30 a.m. Presenters have 5 minutes to talk about their business, and our team has 5 minutes to ask questions.

To inquire about participating in a PIP, email Devin McConnell at [email protected] or call 707-522-5812.


Use the Official Sonoma County Logo in Your Marketing Materials

The "Sonoma County" brandmark was created as part of a branding campaign from the trio of Sonoma County Tourism, Vintners, and Winegrowers to increase recognition of Sonoma County as a place with premium visitor experiences, world-class wines, and abundant agriculture.

Life Opens Up in Sonoma CountyTourism-, winemaking-, and agriculture-related businesses are encouraged to adopt the brandmark and use it within the licensing guidelines to promote the genuine, authentic, and independent nature of Sonoma County's brand. 

Your company or organization can join other Sonoma County businesses using the brandmark for free to promote their ties to the Sonoma County brand, including: Santa Rosa Convention and Visitors Bureau, Fairfield Inn and Suites Sebastopol, Sonoma Canopy Tours, Osmosis Day Spa Sanctuary, Sonoma County Regional Parks, TWG BBQ Sauce, Costeaux Bakery, Woody's Wine Tours and more. 

To apply to use the brandmark, and for more information about the process, please email Marketing or call 707-522-5815.











Please don't take these brandmarks - these are samples only.
We will send you the real ones once you fill out the short application and you get approved.


Non-Profits: Apply for the Community Investment Program

Funds from the transient occupancy tax collected by the County of Sonoma are available to private non-profit organizations to promote cultural, historical preservation, and other activities that enhance tourism and industry, and/or local community events that encourage a sense of community.

Funds are also available for local chambers of commerce and visitors centers as well as various community impacts resulting from tourism.

In addition, the Community Investment Fund Program also provides funds for county department activities including, but not limited to, education and promotion of Sonoma County, and recreational opportunities provided to both citizens of and visitors to Sonoma County.

This program is not part of Sonoma County Tourism Bureau, a private, non-governmental organization.

For more information on the County of Sonoma's Community Investment program, include application guidelines and deadlines, please visit the Sonoma County Community Investment Program on the County of Sonoma website.