Partner Quick Links
Welcome, Sonoma County tourism partners. If you are a tourism-related business within Sonoma County, services from Sonoma County Tourism are free. Sonoma County Tourism provides communication toolkits, marketing opportunities, resources, trainings, and other industry-related news and updates. To learn more, click the links below. We’ll help you spread the word about your business. Please contact us with questions at [email protected].
Aligned with Sonoma County Tourism’s (SCT) brand of “Life Opens Up” and the “Discover Your &” consumer marketing campaign, our messaging will connect travelers with invitations to explore the destination beyond the typical expectations of a wine and food destination. We will convey the intrinsic benefits Sonoma County offers visitors. Storytelling, which will lead with offerings and experiences, will enforce Sonoma County as a premier wine country destination while also showcasing how the region boasts a wealth of riches that offer “more than” just wine. Key Messages can be found here.
2023 Annual Meeting photos, post-meeting quick links, slide deck presentations and breakout session recordings can be found here. We look forward to a year ahead of Powering Experiences across Sonoma County.
Established in 1983, National Travel and Tourism Week (NTTW) is the annual salute to travel in America. Communities nationwide unite around a common theme to showcase travel's contributions to the economy and American jobs. Sonoma County celebrated National Travel and Tourism Week through the following activities May 7 -13.
Lighting Pinot Purple for NTTW
For the fourth consecutive year, Sonoma County Tourism encouraged and helped enable local businesses to cast its properties in purple light - The official color of hospitality in Sonoma County. By providing purple gels at no cost for businesses with outdoor lighting during the nights of May 7-13, SCT was able to light up the county in support of the tourism and hospitality industry. Click below for 2023 participating businesses.
List of 2023 Participating Businesses
Stars of the Industry Awards 2023
As a part of National Travel and Tourism week, (May 7th – 13th) Sonoma County Tourism recognized nine awards to businesses and individuals that have excelled in, or have had a positive effect on, the Sonoma County hospitality industry. This year's ceremony was held Tuesday May 9th at the Hyatt Regency Sonoma Wine Country. Click below to learn more about the annual Stars of the Industry Awards and to see a list of this years winners.
2023 Stars of the Industry Award Winners
The Sonoma County Board of Supervisors proclaimed May as Travel and Tourism Month in Sonoma County with a Gold Resolution on Tuesday, May 9 during their board meeting.
Tourism Cares + Humane Society of Sonoma County
Friday May 12, Sonoma County Tourism Cares was delighted to cap off National Travel & Tourism Week by partnering with the Humane Society of Sonoma County on a morning of projects supporting Sonoma County's furriest residents!
Current SCT Opportunities:
- Advertising Opportunities on Sonoma County's Website, Inspiration Guide, Map & E-Newsletter
- The Sonoma County App
- Consumer Marketing Campaign Toolkit
- Drought Toolkit
- Fire Season Toolkit & Updates
- Sonoma County Leave No Trace Coalition Toolkit
- Destination Stewardship and Resiliency Master Plan
- Global Sustainable Tourism Council (GSTC) Assessment – Sonoma County
- Sparkloft Social Sentiment Survey – Sonoma County
- Sonoma County Accredited Hospitality Professionals
- Inspiration Guide & Map
- August 2023 Lodging Partner Revenue Optimization Webinar - Presentation Slides
- August 2023 Lodging Partner Revenue Optimization Webinar - Presentation Video - Passcode 8*84OY^s
- Trends in Travel and Tourism - May 16
- Understanding the Value of PR - June 13
- June 2023 PR Partner Webinar - Presentation Slides
- June 2023 PR Partner Webinar - Presentation Video
- Coastal Safety Video
- Strategic Plan - SCT FY23-25
- 2023 Annual Meeting
- SCT Annual Reports
- Zoom backgrounds: Forest Bathing, Vineyard Couple, Horseback Riding, Couple Biking, Spring Mustard, Russian River, Summer Vineyard, Coast, Redwoods and Vineyard
Use of the Official Sonoma County Logo
The "Sonoma County" brandmark was created as part of a branding campaign from the trio of Sonoma County Tourism, Vintners, and Winegrowers to increase recognition of Sonoma County as a place with premium visitor experiences, world-class wines, and abundant agriculture.
Tourism, winemaking, and agriculture-related businesses are encouraged to adopt the brandmark and use it within the licensing guidelines to promote the genuine, authentic, and independent nature of Sonoma County's brand.
Your company or organization can join other Sonoma County businesses using the brandmark for free to promote their ties to the Sonoma County brand, including: Visit Santa Rosa, Fairfield Inn and Suites Sebastopol, Sonoma Canopy Tours, Osmosis Day Spa Sanctuary, Sonoma County Regional Parks, TWG BBQ Sauce, Costeaux Bakery, Woody's Wine Tours and more. Please contact us with questions regarding the use of brandmarks at [email protected].
By working with Sonoma County Tourism, hospitality businesses enjoy the benefits of extensive sales and marketing programs dedicated to a positive return on investment and increasing overnight stays...
This plan identifies the priorities for the organization over the next two years and lays the foundation for long-term programming. Through the work of the Board of Directors and with input from...
This plan looks a decade into the future through a data-driven foundation to offer programming to guide Sonoma County’s evolution to meet the rapidly changing needs of the traveler, sentiment of...
Sonoma County Tourism is currently in market with a consumer marketing campaign. The theme of the campaign is “Discover Your &”. To fully leverage the spirit and power of the campaign, we offer the...
Services from Sonoma County Tourism are free for hospitality and tourism businesses in Sonoma County. Learn how to get the most out of your partnership with us. NEW: View all 2022/23 advertising...
What is the Sonoma County AHP Program? This educational initiative was designed to provide the Sonoma County hospitality workforce a comprehensive curriculum based on the foundational elements that...
Sonoma County Tourism is the official destination stewardship organization for California's Sonoma County. SCT is a private, non-profit marketing and sales organization dedicated to promoting...
Tourism and hospitality are an integral part of the economy for the United States, California, and Sonoma County. Download the 2023 Sonoma County Quick Facts Download the Sonoma County Visitor Journey...
Request official Sonoma County Visitor Maps to have in your business.
SCT Board of Directors
Share Your Sustainable Programs...