Welcome to Sonoma County: Partners

Welcome, Sonoma County tourism partners. If you are a tourism-related business within Sonoma County, services from Sonoma County Tourism are free. Sonoma County Tourism provides communication toolkits, marketing opportunities, resources, trainings, and other industry-related news and updates. To learn more, click the links below. We’ll help you spread the word about your business. Please contact us with questions at [email protected]

Visitor Center Funding Opportunity

Sonoma County Tourism is pleased to open applications for Visitor Center funding for FY 23-24. Applications are due Friday, June 16 at 5 pm. Please click here for more information.

National Travel & Tourism Week:

Established in 1983, National Travel and Tourism Week (NTTW) is the annual salute to travel in America. Communities nationwide unite around a common theme to showcase travel's contributions to the economy and American jobs. Sonoma County celebrated National Travel and Tourism Week through the following activities May 7 -13.

Lighting Pinot Purple for NTTW
For the fourth consecutive year, Sonoma County Tourism encouraged and helped enable local businesses to cast its properties in purple light - The official color of hospitality in Sonoma County. By providing purple gels at no cost for businesses with outdoor lighting during the nights of May 7-13, SCT was able to light up the county in support of the tourism and hospitality industry. Click below for 2023 participating businesses.
List of 2023 Participating Businesses

Stars of the Industry Awards 2023
As a part of National Travel and Tourism week, (May 7th – 13th) Sonoma County Tourism recognized nine awards to businesses and individuals that have excelled in, or have had a positive effect on, the Sonoma County hospitality industry. This year's ceremony was held Tuesday May 9th at the Hyatt Regency Sonoma Wine Country. Click below to learn more about the annual Stars of the Industry Awards and to see a list of this years winners.
2023 Stars of the Industry Award Winners

Gold Resolution
The Sonoma County Board of Supervisors proclaimed May as Travel and Tourism Month in Sonoma County with a Gold Resolution on Tuesday, May 9 during their board meeting.

Tourism Cares + Humane Society of Sonoma County
Friday May 12, Sonoma County Tourism Cares was delighted to cap off National Travel & Tourism Week by partnering with the Humane Society of Sonoma County on a morning of projects supporting Sonoma County's furriest residents!

Current SCT Opportunities:

Partner Education Session - Presentation Slides
Partner Education Session - Presentation Video
Key Messages/Talking Points
Advertising Opportunities on Sonoma County's Website, Inspiration Guide, Map & E-Newsetter
Extended Stay Promotion Nov 1 - April 30, 2023
The Sonoma County App

Toolkits

Resource Library:

Use of the Official Sonoma County Logo

The "Sonoma County" brandmark was created as part of a branding campaign from the trio of Sonoma County Tourism, Vintners, and Winegrowers to increase recognition of Sonoma County as a place with premium visitor experiences, world-class wines, and abundant agriculture.

Tourism, winemaking, and agriculture-related businesses are encouraged to adopt the brandmark and use it within the licensing guidelines to promote the genuine, authentic, and independent nature of Sonoma County's brand.

Your company or organization can join other Sonoma County businesses using the brandmark for free to promote their ties to the Sonoma County brand, including: Visit Santa Rosa, Fairfield Inn and Suites Sebastopol, Sonoma Canopy Tours, Osmosis Day Spa Sanctuary, Sonoma County Regional Parks, TWG BBQ Sauce, Costeaux Bakery, Woody's Wine Tours and more. Please contact us with questions regarding the use of brandmarks at [email protected]

Contact Our Team