Welcome, Sonoma County Tourism Partners!
If you are a tourism-related business within Sonoma County, you are a partner of ours. Services from Sonoma County Tourism are free and available to any tourism-related businesses in Sonoma County.
To learn more about marketing opportunities, resources, trainings and other industry-related news and updates, click the links below.
Sonoma County Tourism is delighted to present its FY17-19 Strategic Business Plan.
This plan identifies the priorities for the organization over the next two years and lays the foundation for long-term programming.
Through the work of the Board of Directors and with input from stakeholders, the plan identifies six key initiatives: Drive Overnight Visitation, Create and Convey Value, Enhance Partners/Partnerships, Spearhead Long-term Destination Planning, and Run an Effective Business.
The plan is designed to help the organization achieve its vision of A robust economy for Sonoma County businesses and residents amplified by results-driven tourism planning and marketing. Please review the plan – you’re feedback is welcomed!